Dentsu Aegis Network Consolidates Agencies Into Two National PR Brands

Dentsu Aegis Network Consolidates Agencies Into Two National PR Brands
SHARE
THIS



Dentsu Aegis Network Australia today announced the formation of a new, creatively-led public relations group with strong strategic capabilities and the vision to be 100 per cent digital by 2020.

The group has consolidated a number of business units into two national PR brands as part of BWM Dentsu.

  • Haystac will be BWM Dentsu’s consumer PR brand.
  • Cox Inall will be BWM Dentsu’s specialist PR brand.

Dentsu Aegis Network Australia CEO Simon Ryan said the creation of the BWM Dentsu PR business aligned with his 100 per cent digital 2020 Vision, giving clients access to scale, deep specialisation and the best creative minds in the business.

“What we have created is two businesses that are linked to a network brand and have greater access to full ecosystem planning as well as creative and digital production capabilities.  This move will create efficiencies in our PR business, providing clients and staff a more streamlined operation,” Ryan said.

The two agencies will have a total of 75 staff across Melbourne, Sydney, Brisbane and Perth and significant representation in regional Australia.

BWM Dentsu Group CEO Paul Williams said locating the PR businesses within BWM Dentsu provided the PR teams with greater access to strategic, creative and digital capabilities.

Current managing director of Cox Inall Communications Tim Powell has been appointed to the new role of managing director of BWM Dentsu Public Relations Australia and will lead the two brands.

“This initiative brings together two of the most credentialed and respected PR brands in Australia and re-invigorates them within the creative environment of BWM Dentsu,” Powell said.

“Haystac’s capacity is boosted by absorbing the talented teams from the Pop Agency and Spark, and having our content arm co-located with BWM Dentsu’s digital planning and creative teams in Melbourne and Sydney,” he said.

“Cox Inall Communications’ enviable reputation within agribusiness, rural and regional Australia, Government and NGO clients is enhanced by taking on the capability and reach of the Haystac Community team, under the leadership of Cox Inall Communications managing director, Lucy Broad.

“Both PR brands benefit from being part of a large and successful creative agency with excellent planning tools, including the Modern Masterbrand methodology.”

Ryan said the culture of collaboration across Dentsu Aegis Network Australian agencies provided clients immense access to data, insights, strategic planning, agile production and innovation in product development.

“This re-alignment sends a strong signal to the market that we have a truly national, creatively-driven, digital-first PR offering,” he said.

Image: DAN PR Services Tim Powell, Paul  Williams, Lucy Broad

Please login with linkedin to comment

jeff gomez The Insiders web security

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]