Dentsu Aegis Network Acquires Klip Desk

Dentsu Aegis Network Acquires Klip Desk
SHARE
THIS



Dentsu Aegis Network (DAN) today announces the acquisition of Klip Desk – a new technology business that is set to revolutionise the way live content is captured and measured across all digital media.

Founded by Aaron Tobin, Klip Desk is b2b enterprise software that enables sports rights owners to automate real time delivery and commercialisation of their highlights via a product called Klip Studio.

It also provides a platform to effectively understand the value of sponsorship within these highlights via the Klip Logic product.

On joining DAN, Klip Desk will align to the network’s global sports and lifestyle marketing business, MKTG, and be known as ‘Klip Desk, Linked by MKTG.’

Aaron Tobin will report to MKTG’s National Managing Director, Matt Connell.

The Klip Studio product officially launched this month, with strategic agreements in place with existing partners of MKTG, and aggressive growth plans across Australia and the globe, including establishing a presence in Asia in the near future.

Due to launch in October is Klip Logic – a product that tracks and measures the true value and impact of brand sponsorship within digital highlights through its custom blend of machine learning and AI.

Klip Logic will give brands a new understanding of how their content is performing online and provide unprecedented insight into sponsorship value.

Dentsu Aegis Network ANZ CEO Simon Ryan said, “For Dentsu Aegis, our partners and our clients, the acquisition of Klip Desk signals a huge step forward, and I expect it to bring us a real advantage over our competitors in the sports content and sponsorship space.”

MKTG Australia national managing director Matt Connell said, “Klip Desk addresses a very real need for rights holders to automate the curation and distribution of content across digital channels, unlocking future capability to fully track and measure all brand and logo exposure for sponsors.

“The potential here is significant; we anticipate Klip Desk could help us to capture up to 20% of unclaimed value for sponsors in this space.”

Klip Desk founder, Linked by MKTG, Aaron Tobin said, “In recent years, consumption of sport content has changed dramatically, but the capture, distribution and interpretation of viewer data has not kept pace.

“I am passionate about innovation in the sports marketing space, and created Klip Desk to address this need head on.

“I am thrilled to be joining Dentsu Aegis Network, as I believe they have the capability and global network to fully realise the potential of Klip Desk.”

Please login with linkedin to comment

Dentsu Aegis Network Klip desk MKTG

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]