Dentsu Aegis Network today announces the acquisition of a majority share in Barnes, Catmur & Friends (BC&F) New Zealand, establishing creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand.
BC&F founders Daniel Barnes and Paul Catmur will remain in their roles as leaders of the newly named BC&F Dentsu and will continue to be supported by the existing BC&F management team including general manager, Luke Farmer.
Founded in 1996, the award winning and highly regarded full-service creative agency with 31 staff in Auckland will be the flagship creative agency brand of Dentsu Aegis Network in New Zealand and the country’s first Dentsu offering.
Working across creative, media, digital, design, and direct, BC&F is currently recognised as New Zealand’s most effective independent agency and is ranked number one in Asia Pacific, according to the Effies index.
Simon Ryan, CEO of Dentsu Aegis Network Australia & New Zealand said, “It is great to further support our growth mantra in New Zealand and expand our service capability with this acquisition. Our scale and specialist service offering is market leading and it’s exciting to see a proper client-focused operating model in play, with the addition of BC&F Dentsu driving this further.”
Rob Harvey, New Zealand CEO of Dentsu Aegis Network said, “I am absolutely thrilled to welcome Barnes, Catmur & Friends into Dentsu Aegis Network. I have long admired the work of the BC&F team and the addition of the agency to our group is a significant step towards achieving our strategic goals in New Zealand.
“BC&F share many of our values, not the least of which is a dedication to innovation and collaboration to deliver results for clients. Their business is very complementary to our group from both a capability and cultural perspective. We have no desire to change the things that have made BC&F so successful in the past. Daniel, Paul, and Luke are great leaders and I look forward to working with them to achieve our ambitions for both BC&F Dentsu, and the wider Dentsu Aegis Network group in New Zealand.”
Daniel Barnes of BC&F said, “Dentsu have impressed us with their new approach to agency networks and their desire to let us continue with the freedom to do what we do best. Joining Dentsu Aegis Network gives us access to great talent, services, tools, data and technology both locally and from the global network.”
Paul Catmur of BC&F added, “While our existing set of great clients and people remains our priority we look forward to new opportunities working within the DAN network.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]