Denomination Creates Fresh Look For Underground Spirits
Underground Spirits’ range of gin and vodka has been given a new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits.
Underground Spirits founder and master distiller Dr Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that was inspired by his medical and scientific background as a practitioner in obstetrics, gynecology and fertility.
What started out as a hobby has turned into an award-winning, globally recognised product with a uniquely smooth, pure finish.
The new brand identity of Underground Spirits uses a stylised map of Canberra and a snowflake shape – direct references to the provenance of the brand and the patented ultra-cold purifying ‘cryofiltering’ process.
Denomination’s use of a muted colour palette for the range was inspired by the colours of the Canberran and Australian landscape, reflecting the quality of the local, natural ingredients and the finish of the product.
Metallic ink on uncoated stock provides a beautiful, smooth and natural finish, just like the product inside. The holographic tamper seal brings a scientific feel to the bottles, echoing the innovative filtering method.
Denomination CEO Rowena Curlewis said: “We wanted to create a brand design that reflected the fresh, innovative approach of Toby Angstmann and the team at Underground Spirits, and celebrated the brand’s Canberra origins.
“This is a company that has come a long way in just two years and we wanted to convey the very real sense of excitement and love for what they do that comes across when you meet the Underground Spirits team.”
Angstmann said: “Underground is about invention, family, friends and unwavering passion. We’re proud of the progress we’ve made in the last couple of years and we’re proud of our Canberra roots.
“We think all of that is captured perfectly in our new look. The Denomination team have done a great job.”
Latest News
Outdo The Government’s Vaccine Ads And Have A Jab At B&T’s Good AZ Gold Adland Challenge
Admittedly, B&T's no ad creative, but surely the Bertie Beetle showbag is the secret to getting the nation vaccinated?
Parents’ Voice Condemns “Sugary Drinks And Unhealthy Food Marketing” During The Olympics
Advocacy group Parents’ Voice has voiced its concerns about the marketing of unhealthy food and drinks during the current Tokyo Olympics and is now calling for the end of junk food and sugary drink sponsorship in sport. Parents’ Voice Manager Alice Pryor said: “Parents are fed up with sugary drinks and unhealthy food marketing to […]
Brazil’s Olympic Skateboarding Fairy Stars In Magical New Work From Disney
If you’ve been glued to the Tokyo Olympics this week, you probably would have noticed the introduction of a number of new sports including surfing, sport climbing, baseball and karate. But there is one new sport that seems to have particularly grabbed the imagination of viewers. Making its debut at the Tokyo 2020 games, skateboarding […]
B&T’s Tokyo Olympics Recap: Tributes, Singing & Tweets
The Olympics again prove the world's just a big global family. Albeit a squabbling, semi-racist, passive aggressive one.
Radio Ratings Set To Be Delayed A Week Due To Lockdowns
Ben Fordham set to dose-up on the Temazepam and warm milk, as an extra week of sleepless nights awaits radio ratings.
“Is He Hung Like A Horse?” Adam Driver Morphs Into A Centaur For Odd Burberry Fragrance Ad & The Internet’s Exploded!
Star Wars star becomes a centuar in new Burberry ad & the jokes are writing themselves. Typically, crude, penis jokes.
Samsing Ad Chief: Understanding The New TV Viewer
Ultimately, will the human thumb grow to resemble a sweet potato given its repeated workout on TV remote controls?
opr To Become Ogilvy PR Again In Latest Re-Brand
In further proof you should never attempt a re-brand over a pub session comes opr's return to original Ogilvy name.
The 6am Agency Founder Gillian Fish Takes On Two New Roles
6AM Agency’s CEO Appointed to the Vitafoods Content Advisory Board and the Marketing & Ethics Sub-committee of Consumer Healthcare Products Australia
WeMoney Launches Community Aiming To Help Lift Aussie Financial Wellness
WeMoney is now not only the place to learn how to budget but a place to improve your financial literacy, with a raft of well-known fin-influencers now making content on the WeMoney platform to teach, share tips, tricks as well as find bargains.
“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
Flight Centre rolls out overly optimistic campaign that doesn't feature typical cheesy actors pretending to be pilots.
Sportsbet Promotes Responsible Gambling With “Take A Sec Before You Bet”
A Sportsbet ad promoting safe gambling was certainly a rough outsider paying around $67.
Alan Jones May Have Gone Too Far: Daily Telegraph Severs Relationship
Gotta hand it to Alan, he's been banned or sacked from every media outlet in the country & is still impeccably tailored.
B&T’s Tokyo Olympics Wrap: Fashion, TikToks & Racism
There's medals for real sporting success, while B&T's Olympic wrap awards the blunders, the foot in mouths & the idiots.
REVEALED: Independent Vaccine Ads Outperform Government Work
Arguably, you need look no further than those utter morons last Saturday to realise Australia's tepid ad vax response.
Acast Announces New Podcast ‘The Elements’
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
“Disturbing, Irresponsible & Harmful!” Calls For Rebel Wilson’s Afterpay Ad To Be Banned
Calls for Rebel's Afterpay ad to be banned. And throw in the diabolical 'Cats' & 'Pitch Perfect 3' while you're at it.
UnLtd Challenges The Industry To “Step Up Your Mood” In Stepathon Challenge
UnLtd unveils industry stepathon challenge. Admittedly, industry piggyback & leapfrog challenge a no-go at the moment.
Basketballer Labels His Own Nike Signature Shoes As “Trash”
NBA star Kyrie Irving has clearly been reading from the Shane Warne School of how to totally embarrass a major sponsor.
Wednesday TV Wrap: Seven’s News The Gold Medal Performer, As The Olympic Network Leaves Rivals In Its Wake
If you could somehow combine the Olympics, an amateur cookery contest & Lego assembly, would you have the ideal TV show?
Banks Can Fast-Track Digitisation Using Data After Earning Customer’s Trust: Salesforce And Bain & Company Study
Need to be the cleverest person at the next inter-company Zoom meeting? Astound colleagues by stealing freely from here.
Refinery29 Australia Launches With Getty Images Partnership
Refinery29 Australia unveils Getty Images partnership. Sadly, no ceremonial sword, horses or any ribbon cutting either.
Facebook Outlines Its Plans To Create A “Metaverse”
Facebook outlines plans to create a "Metaverse". Apparently, Mark's currently on Tatooine looking for Obi-Wan.
Wai Kwok Promoted To CEO Of Enero’s Orchard, As Andrew Antoniou Departs
Wai Kwok named CEO Of Enero's Orchard and, by all reports, everyone is way cool with the idea.
Herd MSL Announces Foxtel Account Win
Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.
DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Foxtel Takes The #1 Spot In The Zavy Social Scoreboard
There's only three scoreboards you need: Zavy's, the Olympic medal tally & the periodic table if you're a bit nerdish.
SCA Appoints Maryanne O’Sullivan To Head Of Agency Sales
Maryanne O'Sullivan not only head of SCA sales, but also shares the same name as B&T's favourite Gillgan's islander.
Aimee Buchanan Lands GroupM CEO Job
Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.
Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
You only see the Brandy Alexanders & Grasshoppers at B&T's cocktail hour to know of our support for the dairy industry.
