Dendy, Australia’s leading independent cinema chain and its on-demand platform Dendy Direct, has appointed Scott Mota as head of marketing.

Mota will lead business initiatives across the Dendy brand, including the continued growth of Dendy Direct. He will report directly to CEO of Dendy/Icon, Greg Hughes.

Mota has over 20 years’ experience in content marketing across the entertainment industry. His most recent role was Marketing Director at Freeview, where he spent two years implementing core strategies to drive growth of the OTT service FreeviewPlus and mobile app Freeview FV, as well as spearheading the successful “Keeping up with the Freemans” TV campaign.

Other previous roles for Mota include head of marketing for the Lifestyle Channels at Foxtel, as well as stints at Hasbro, Warner Bros. and 20^th Century Fox.

“We are delighted to welcome Scott to the Dendy team,” said Hughes. “Scott’s wide experience demonstrates his skill and passion for the Australian entertainment industry. I’m excited to see him lead the Dendy team through a raft of great new initiatives in the marketing and digital spaces.”

Dendy currently has four cinema locations across Australia, with a fifth set to open later this year in Coorparoo, Brisbane. Dendy Direct’s customer base has grown 100 per cent year-on-year, and content continues to expand with the signing of new distributor deals.

Mota replaces Kate Stapleton, who is relocating interstate after more than eight years with Dendy/Icon.

Mota’s appointment is effective immediately.