Dendy Appoints Scott Mota As Head of Marketing

Dendy Appoints Scott Mota As Head of Marketing

Dendy, Australia’s leading independent cinema chain and its on-demand platform Dendy Direct, has appointed Scott Mota as head of marketing.

Mota will lead business initiatives across the Dendy brand, including the continued growth of Dendy Direct. He will report directly to CEO of Dendy/Icon, Greg Hughes.

Mota has over 20 years’ experience in content marketing across the entertainment industry. His most recent role was Marketing Director at Freeview, where he spent two years implementing core strategies to drive growth of the OTT service FreeviewPlus and mobile app Freeview FV, as well as spearheading the successful “Keeping up with the Freemans” TV campaign.

Other previous roles for Mota include head of marketing for the Lifestyle Channels at Foxtel, as well as stints at Hasbro, Warner Bros. and 20th Century Fox.

“We are delighted to welcome Scott to the Dendy team,” said Hughes. “Scott’s wide experience demonstrates his skill and passion for the Australian entertainment industry. I’m excited to see him lead the Dendy team through a raft of great new initiatives in the marketing and digital spaces.”

Dendy currently has four cinema locations across Australia, with a fifth set to open later this year in Coorparoo, Brisbane. Dendy Direct’s customer base has grown 100 per cent year-on-year, and content continues to expand with the signing of new distributor deals.

Mota replaces Kate Stapleton, who is relocating interstate after more than eight years with Dendy/Icon.

Mota’s appointment is effective immediately.




Please login with linkedin to comment

Dendy

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]