Independent creative communications agency Deepend and client Hardie Grant have won Sitecore’s ‘Digital Innovator Award’ for their work on Cooked.com.au.
Deployment of Sitecore experience platform has enabled Deepend’s client Hardie Grant to launch Cooked.com.au as a digital subscription service with designs on disruption. Cooked allows users to access an ever-growing library of complete cookbooks by some of the best chefs and authors in the business. You can browse a book in the way it was published, but on any device. You can take your cookbook collection on holiday, to a friend’s house or just to the supermarket. Cooked preserves the emotional impact and design intent of the physical cookbook, but in super-contemporary digital form.
Deepend managing director Kath Blackham said: “We couldn’t be more excited about winning Sitecore’s 2014 Digital Innovator Award . Our team strive to push the technical and creative boundaries of everything we create and Cooked.com.au is such a great testament to this.”
Robert Holliday, Sitecore managing director Australia and New Zealand, said: “These awards recognise organisations which have invested in digital business transformation and as a result have reaped a very positive return in consumer response. We are delighted to see our technology solutions adopted successfully across diverse vertical markets, a testament to Sitecore’s flexibility to drive rapid personlisation and market acceptance. We are delighted to formally recognise our customers’ achievements through these awards and look forward to working closely with our partners and customers in the year ahead to deliver ongoing, exceptional value.”
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]