B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Deepend Launches New App For National Gallery Of Victoria
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Deepend Launches New App For National Gallery Of Victoria
MarketingMedia

Deepend Launches New App For National Gallery Of Victoria

Aigline Elle Olivier
Published on: 25th May 2015 at 9:22 AM
Aigline Elle Olivier
Share
3 Min Read
SHARE

A creative collaboration between independent agency Deepend and the National Gallery of Victoria (NGV) saw the launch of the integrated multimedia smartphone app named ‘Tromaramix’ on Saturday.

The App is an integral part of NGV’s experiential exhibition titled Open House: Tromarama for Kids; enabling visitors of all ages to create their own artwork in the artists’ chosen medium of stop-motion animations.

The exhibition has been created by contemporary art collective Tromarama, featuring panoramic screenings of stop-motion films. The work is inspired by the interior of a typical Indonesian home and is showcased in the dedicated children’s galleries in the NGV International building.

Visitors are able to physically interact with the experiential exhibition as they move through the various rooms; NGV wanted to extend this interaction to last beyond the in Gallery experience and engaged Deepend to facilitate this by building the imaginative and user-friendly Tromaramix App.

The App enables visitors of all ages to create their own stop-motion animations on tablets provided in the Gallery.  The App ‘s easy-to-use interface allows the user complete creative control; they can take and edit a series of photographs, then transform these images into a stop-animation film.  These animations can then be shared with family and friends via email.

The App will be available for wide-spread download from the iTunes Store within the coming weeks, enabling the wider public to easily create their own stop-motion animations at home.

Tromarama specialise in producing stop-motion animation art works featuring everyday objects as metaphors for their ideas.  Specially commissioned for the exhibition, Deepend developed the Tromaramix App as an innovative digital solution that brings to life Tromarama’s ‘kidult’ philosophy and passion for stop-motion animation; allowing the artists to reach, engage and inspire people via mobile technology.

Deepend built the Tromaramix App via an extensive test and learn development approach; keeping the end user’s experience a core focus of the design process, it combines intuitive gestures with seamless functionality to allow the user complete creative control.

Deepend worked closely with NGV and Tromarama to ensure that, alongside the fundamentals of an instinctive piece of software, the bright visual aesthetics of the App encapsulate the essence and wonder of the Tromarama world; appealing to children of all ages and bringing out the ‘kidult’ in all users.

Deepend managing director Kath Blackham said: “The Tromaramix App was a real team effort between Deepend, the NGV and Tromarama. We are genuinely thrilled to be part of such an imaginative and creative project. My family and I can’t wait to see the exhibition!”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: SheSays, social network
Share
By Aigline Elle Olivier
Follow:
As a Marketing & HR coordinator with close to 3 years of experience working within one of Sydney’s leading creative digital agencies, I have acquired an array of HR expertise while taking on a critical role in implementing a number of highly successful marketing strategies that have bolstered my company’s brand. Combining a constant passion for human resource theory and practicality, I have consulted and developed policies, procedures, systems and strategies through which employers and employees have been able to maximise their efficiencies. I hold a BB in HR and will be completing an MBA in Human Resources in 2014 from University of Technology, Sydney.

Latest News

Westpac Banks On Michelle Klein To Lead Marketing & Growth
23/06/2025
Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?