Dee Madigan To Adland: Wake Up And Get More Women Speakers!

Dee Madigan To Adland: Wake Up And Get More Women Speakers!
SHARE
THIS



Executive creative director at Campaign Edge, Dee Madigan, has taken to Twitter to lampoon the ad industry, saying it needs to open its eyes and get more women speakers in its conferences.

Noting a number of conferences, including the Daze of Disruption conference coming up in December, Madigan said it’s “absurd” more conferences don’t have female speakers.

“When many women are in high up positions, and these conferences don’t reflect that, we’re only hearing male voices,” she told B&T.

And when conferences recognise the fact they need more women, and sometimes ask her to look into it, she gets annoyed. “If you’re doing the conference, it’s not my job to get you speakers!”

The ‘struggling to find women speakers’ argument also doesn’t fly with Madigan, pointing out a list from women’s publication Women’s Agenda with ideas for female speakers.

It’s an issue particularly for young women working in Adland, she added. “When young women in the industry are going to these events, what it says is that they will never be recognised by men to be important enough to speak.”

One Twitter user Ross Cameron tweeted out suggesting people base their ticket selection on content, rather than chromosome.

To which Madigan said to B&T: “The argument doesn’t stack up.”

It’s a gripe Madigan has had before when the Association for Data Driven Marketing (ADMA)’s conference came up this year.

Penning her thoughts for website The Hoopla, Madigan was outraged of the 10 speakers, only one was female.

“Apparently to be truly inspirational you need to be white, middle-aged and own a penis,” she wrote.

“The most frustratingly screamful thing about this is that it’s a conference on creativity. Creativity. Almost the one area in which women have always managed to hold their own.

“Had it been the banking industry, or an engineering conference I would have been less surprised because sometimes there are simply fewer women at the top level to choose from. More work needs to be done on a grass root level to get women involved.”

While it’s rife in other industries as well, Madigan noted the Property Council has pledged to have “gender balance at every forum” and uses a tool from the Chief Executive of Women, Women’s Leadership Institute of Australia and Male Champions of Change.

The document outlines how many conferences and events lack a female representation, which can hinder their voices and asks conferences to get on board with more female representation.

Please login with linkedin to comment

Advertising Standards Bureau apia Joshua Spanier publicis pusher retails sales

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]