Decoded’s Kathryn Parsons Wants Women To Claim The Digital Vote

Decoded’s Kathryn Parsons Wants Women To Claim The Digital Vote
Kym Druitt
By Kym Druitt



British tech guru Kathryn Parsons (pictured left) has told a group of women in Sydney that coding is the most democratic tool ever invented and that she wants women to claim the digital vote.

“This is for everyone,” world leading technology educator Parsons told about 50 women at an event organised by the Senior Women in Media and Marketing group, SWIMM. She said her ambition was to make coding “unscary”.

“I want to show people they can do what they didn’t think they were capable of.”

Kathryn Parsons co-founded and heads up the company Decoded, based in the UK with offices in London, New York, Sydney and Amsterdam. Decoded was launched in 2011 with the single proposition of demystifying the digital world through an understanding of the languages behind the screen. Its first and most famous product is Code in a Day, where attendees are taken from zero prior knowledge to coding their own app in a single day.

“Within you lies a technologist,” Kathryn Parsons told the group. “There’s no dark art that we think can’t be decoded.”

She said that the kinds of things that had inhibited women from entering and mastering digital technology were a lack of female role models and a lack of funding for startups for women.

Her talk, which was moderated by We Are Social MD and SWIMM co-founder Suzie Shaw (pictured above right), covered a host of topics ranging from the “transformative” capacity of virtual reality to how coding is becoming part of school curriculums.

The event was held at the Ivy Penthouse on Wednesday October 12 and sponsored by Optus. Kathryn Parsons is in Australia for Vogue Codes on Friday October 14.




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