We’ve reached the halfway mark of SXSW 2016 and the tsunami of things to see, hear and do continues to roll in. The importance for brands to be authentic and personable continues EJ Granleese, managing partner of History Will Be Kind and Jono Butler, creative strategist at Deepend share their insights from day three:
Fuck No! Shit Yeah. Damn Right?: Be empowered through knowledge (Fuck No!), take every opportunity you have (Shit Yeah.) and embrace failure (Damn Right?).
Mutually Inclusive – Building a Brand’s Community: The key is to create ‘intimacy in scale’ with a plethora of loyal customers through unique community building tactics, in store experiences and internal team management.
Design dos & don’ts: Airbnb’s experience design manager, Steve Selzer, suggests “the uberfication of everything is turning the world into an assisted living for the young.” Designers need to start thinking not just about human-centred-design but humanity-centred-design. In other words, they need to look at how the user benefits. Making it easy for them is not enough.
Breakout technology: QualComm used augmented reality to tell their brand story with the ‘Invisible Museum’ at the Mashable House.
Quote of the day: “Never waste a crisis.” – Tyler Haney, the 27 year old CEO of Outdoor Voices.
Today’s buzzwords: Friction, scale, empathy, authenticity, surprise and delight, community, dialogue, connect, human, passion and utility.
Cool website: Unstuck.com is a website that helps guide you through any personal or professional issues with a unique questionnaire. It encourages self-reflection in a clear, non-patronising way.
Celebrity sighting: Supermodel Coco Rocha wandered through the crowd after her panel “Why Art Needs Science: Fashion and Tech’s Future”.
Food for thought: Edible 3D space pizza from NASA-funded mechanical engineer, Anjan Contractor.
Waiting in line for: The real Grumpy Cat.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]