We’ve reached the halfway mark of SXSW 2016 and the tsunami of things to see, hear and do continues to roll in. The importance for brands to be authentic and personable continues EJ Granleese, managing partner of History Will Be Kind and Jono Butler, creative strategist at Deepend share their insights from day three:
Fuck No! Shit Yeah. Damn Right?: Be empowered through knowledge (Fuck No!), take every opportunity you have (Shit Yeah.) and embrace failure (Damn Right?).
Mutually Inclusive – Building a Brand’s Community: The key is to create ‘intimacy in scale’ with a plethora of loyal customers through unique community building tactics, in store experiences and internal team management.
Design dos & don’ts: Airbnb’s experience design manager, Steve Selzer, suggests “the uberfication of everything is turning the world into an assisted living for the young.” Designers need to start thinking not just about human-centred-design but humanity-centred-design. In other words, they need to look at how the user benefits. Making it easy for them is not enough.
Breakout technology: QualComm used augmented reality to tell their brand story with the ‘Invisible Museum’ at the Mashable House.
Quote of the day: “Never waste a crisis.” – Tyler Haney, the 27 year old CEO of Outdoor Voices.
Today’s buzzwords: Friction, scale, empathy, authenticity, surprise and delight, community, dialogue, connect, human, passion and utility.
Cool website: Unstuck.com is a website that helps guide you through any personal or professional issues with a unique questionnaire. It encourages self-reflection in a clear, non-patronising way.
Celebrity sighting: Supermodel Coco Rocha wandered through the crowd after her panel “Why Art Needs Science: Fashion and Tech’s Future”.
Food for thought: Edible 3D space pizza from NASA-funded mechanical engineer, Anjan Contractor.
Waiting in line for: The real Grumpy Cat.
Google creative director Tara McKenty founded Rare in 2017 as a way to empower underrepresented groups across the tech, media and creative industries with the tools to drive more inclusive cultures. The two-day leadership masterclasses deal with issues such as unconscious bias, marginalisation and prejudice in the workplace in a way that ensures to promotes […]
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]