Online retailer RedBalloon has released a fun new content series for Valentine’s Day featuring Dave Billsborrow as he aims to treat his new girlfriend to the best Valentine’s Day ever.
The socially-led campaign includes a series of five videos featuring Dave Billsborrow and Channel 7’s Sam Mac, following Dave as he embarks on a number of RedBalloon experiences to turn him into the ultimate Valentine’s Day date.
A new 30 second video clip is being pushed across RedBalloon’s social channels each day in the lead up to Valentine’s Day, allowing viewers to watch the fun unfold.
https://youtu.be/brNVpj2oWLs
CEO at RedBalloon Nick Baker said the Valentine’s Day campaign provides fun, sharable content and creative gift inspiration that’s a departure from the usual red roses or bottle of champagne.
“We know that traditional marketing approaches don’t always achieve the results we want and customers are consuming content at a rate never before seen. We’ve embraced this thirst for entertainment and sharing, by producing product related and editorial content as part of RedBalloon’s recent campaigns,” Baker said.
“We operate in a competitive space and understand the need to create and distribute fun, relevant messages to our audience to stand us apart from the crowd – we trust our new Valentine’s Day campaign does just that.”
For more information on RedBalloon’s Valentine’s Day campaign visit the RedBalloon Facebook page or website.
