Cummins&Partners Emphasise Streaming Powers In New Vodafone Campaign

Cummins&Partners Emphasise Streaming Powers In New Vodafone Campaign
SHARE
THIS



Cummins&Partners and Vodafone have launched a new integrated campaign that continues to extend their global ‘Power to you’ platform.

It emphasises the streaming trends that have exploded in Australia with the recent launch of a number of new SVOD services.

New Vodafone CMO, Loo Fun Chee, said: “Having invested over $3 billion in network upgrades over the last few years in developing a network built for a streaming generation and with the completion of our 4G+ services in December 2014, the timing was perfect for us.”

She added: “We have a strong brand purpose to provide services that allow us customers to be at their best, both locally and with our unrivalled global network. And that extends from our network to our rapidly-growing entertainment proposition with an exclusive mobile partnership with Stan and Spotify.”

The campaign was developed in conjunction with Vodafone partners Stan, Spotify and Samsung, to coincide with launch of the new Samsung Galaxy 6 and GS Edge handsets.

Cummins&Partners CEO, Chris Jeffares, said: “Working at the cutting edge of mobility is dynamic, with the last 3 months alone creating massive change in industry services and consumer behaviours. This has created fantastic new content and entertainment opportunities for Vodafone customers and we wanted to focus on that.”

Cummins&Partners ECD, Jim Ingram said: “Unbridled self expressions are emotion-rich but are usually confined to the comfort of our couches or lounge rooms. However by showcasing the ability to stream Stan or Spotify via the strength of the new 4G network, we were able to show people reacting to their favourite content at work, in the park and even on a jetty.”

The national campaign was developed by Cummins&Partners, Bohemia and Curious Films and is activating across TV, Cinema, Digital, PR, OOH, In-store, Print, CRM, Social, Search and Partner networks.

Please login with linkedin to comment

Big Brother Clemenger BBDO Sydney Copyright Agency Mauce sausage sizzle Uber

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]