Crown Lager Lights Up The Streets With APN Outdoor This Christmas

Crown Lager Lights Up The Streets With APN Outdoor This Christmas

Outdoor operator APN Outdoor, Carlton & United Breweries (CUB) and their media agency MediaCom Melbourne have got into the Christmas spirit together by lighting up Crown Lager billboards with fairy lights as part of their “Celebrate Christmas with a Crown” campaign.

Two major arterial sites in Sydney and Melbourne have been lit up with festive lights in the lead up to Christmas with the sites facilitating more than 2.7 million contacts over the month.

Brian Phan, brand director of Premium & Craft for CUB said, “For generations, Crown Lager has been synonymous as the beer for celebrating with on special occasions.

“This Christmas, we wanted to remind our consumers to celebrate Christmas with a Crown by creating a visual spectacle of a billboard wrapped with Christmas fairy lights, which will create cut through and deliver our message.”

Mark Fairhurst, general manager – sales, APN Outdoor, added, “We are so pleased to work with Crown Lager in bringing this electrifying campaign to life.

“At APN Outdoor we are committed to continual innovation, using new materials and technologies that allow us to cater to our client’s individual needs as well as further amplify the impact of our Outdoor formats. The Crown Lager campaign is a great example of this.”

 




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]