Visual comms company Getty Images and Cricket Australia have announced a strategic two-year partnership to create one of the most significant collections of cricket imagery available today.
Under the agreement, Getty Images will now serve as the official global photography partner of Cricket Australia and will exclusively represent, license and distribute all Cricket Australia imagery for commercial uses worldwide.
As part of this partnership, Getty Images is launching the Cricket Australia Collection – a newly created library of images encapsulating dynamic on-field action shots and unique behind the scenes photos. Getty Images’ team of award-winning sports photographers will capture Australian cricket’s defining moments; including international, domestic, BBL, underage, indoor, men’s and women’s cricket matches plus Australian Cricket initiatives and events such as the Allan Border Medal, the Bradman Oration and Imparja Cup.
“Getty Images is proud to partner with Cricket Australia, to capture and curate a unique collection of imagery that truly captures the spirit of Australia’s favourite pastime,” said Stuart Hannagan vice president of editorial imagery, APAC, at Getty Images. “This partnership not only represents an important step in the growth of our local sports portfolio that already includes partnerships with the ARU, NZRU and FFA, it re-affirms our ongoing commitment as a partner to the Australian sports industry.”
“Photography is a very important way of connecting with Australian cricket lovers and it forms a key part of how the story of Australian cricket is told, whether that is through editorial media coverage or the various digital platforms that our fans are now using,” said Ben Amarfio, executive general manager of media, communications and marketing for Cricket Australia. “The ongoing partnership between Cricket Australia and Getty Images is another demonstration of how we are putting fans first by extensively recording the wonderful imagery of our game.”
Through this ground-breaking agreement, Cricket Australia promoters, sponsors and suppliers will benefit from agreed rights and access to Getty Images cricket content for use in the promotion of their sponsored events. The partnership also ensures Australian and overseas media can continue to access significant editorial coverage via Getty Images as well as more unique and specialised imagery via the Cricket Australia Collection.
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]