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Reading: Core wins The Fred Hollows Foundation
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B&T > Advertising > Core wins The Fred Hollows Foundation
Advertising

Core wins The Fred Hollows Foundation

Tim Addington 1
Published on: 4th November 2015 at 7:36 AM
Tim Addington 1
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Independent Sydney advertising agency, Core, is set to create a series of new campaigns for The Fred Hollows Foundation, after being appointed to handle all creative duties.

For the agency’s creative partners, Christian Finucane and Jon Skinner, it is a return to working with a favourite organisation, after the pair first worked with The Foundation some 17 years ago.

The Fred Hollows Foundation was established in 1992 by eye surgeon Professor Fred Hollows and has helped treat and prevent blindness and other vision problems for more than two million people in Australia, the Pacific, South and South East Asia and Africa. Using a simple surgical process pioneered by Fred Hollows, the organisation can restore sight to cataract blind people for just $25 in some countries.

Core’s main objective will be to refocus campaigns around the man himself, Professor Fred Hollows, who continues to be an iconic Australian figure.

“We’re so excited to be back working with The Fred Hollows Foundation,” Finucane said. “As creative people who work in a predominantly visual business, we have always been drawn to the Foundation’s amazing sight-restoring work.”

The Fred Hollows Foundation director of public affairs Nick Martin added, “Fred’s legacy lives on through the support of hundreds of thousands of Australians each year who hear our compelling message for social change.”

The agency’s new work will launch in early 2016.

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By Tim Addington 1
I am a communications professional with 15 years experience working in journalism and public relations for leading newspapers, magazines and agencies in the UK, Middle East and Australia. Prior to founding TAG PR I headed up Publishers Australia, the peak body representing the magazine publishing industry and curated the inaugural Publish conference and managed the Excellence Awards which recognises outstanding achievements in the consumer, custom and B2B publishing industries. I previously worked as communications director at independent Sydney advertising agency The Works, helping to raise the profile and perception of the agency, in addition to working with other agencies in the marketing communications space. With a background in journalism, I was associate publisher and editor of leading advertising, marketing and media title, B&T, for more than five years with responsibilities for managing online and print editions, education, events and the annual awards. Before moving to Australia in 2007 I worked as launch news editor and then editor of marketing and advertising magazine Campaign Middle East based in Dubai. I started my career at London’s largest news press agency before moving onto UK national daily newspapers. I regularly moderate at industry conferences and also judges the CommsCon, Mumbrella and B&T Awards every year.

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