Independent Sydney advertising agency, Core, is set to create a series of new campaigns for The Fred Hollows Foundation, after being appointed to handle all creative duties.

For the agency’s creative partners, Christian Finucane and Jon Skinner, it is a return to working with a favourite organisation, after the pair first worked with The Foundation some 17 years ago.

The Fred Hollows Foundation was established in 1992 by eye surgeon Professor Fred Hollows and has helped treat and prevent blindness and other vision problems for more than two million people in Australia, the Pacific, South and South East Asia and Africa. Using a simple surgical process pioneered by Fred Hollows, the organisation can restore sight to cataract blind people for just $25 in some countries.

Core’s main objective will be to refocus campaigns around the man himself, Professor Fred Hollows, who continues to be an iconic Australian figure.

“We’re so excited to be back working with The Fred Hollows Foundation,” Finucane said. “As creative people who work in a predominantly visual business, we have always been drawn to the Foundation’s amazing sight-restoring work.”

The Fred Hollows Foundation director of public affairs Nick Martin added, “Fred’s legacy lives on through the support of hundreds of thousands of Australians each year who hear our compelling message for social change.”