Coopers Brewery with partner in production, Visual Domain have launched a new video series campaign to celebrate its 160th anniversary called “Coopers Aussie Originals.”
Created by creative video production company, Visual Domain, the heart-warming four-part video series features the iconic Cooper family, traveling around Australia, all on the search to interview like-minded family owned Aussie businesses.
The Visual Domain team joined the Cooper family on the adventure, as they traveled across Australia to meet with four inspiring individuals, all from different walks of life. The interviews focus on the theme of tradition and family and what it is like to be entrusted with preserving family businesses.
One of the hero videos – episode two – features Andrew Cooper in conversation with Will Abbot, owner of Mount William Station, one of Victoria’s oldest settlements at the foothills of Grampian national Park.
Five generations later, the Station is shared between four siblings, who are now hoping to further grow the family business offering the farm homestead as a luxury ‘farm stay’ experience for events and weddings.
To show its support Coopers and Mouth William Station are currently running a competition for an Australian to win and stay at the new homestead!
“As a proud 160 year old and sixth-generation family company, Coopers was pleased to create a series that shines the spotlight on other successful family businesses in Australia, said Coopers national marketing manager, Kate Dowd.
“We are so proud to have worked with such an Iconic Australian Brand on this milestone – such an incredible achievement and fun project that encapsulates the heart of Australian business,” said Daniel Goldstein, Visual Domain co-founder and CEO.
Credits
Client: Coopers Brewery
Campaign Brief: Visual Domain
Production Company: Visual Domain
