Connect PR is re-branding as The Connect Agency with the addition of new divisions, Connect Talent and Connect Creative which will sit alongside the Connect PR (public relations) arm.
Lead by Managing Director Megan Rose (pictured), The Connect Agency is a full-service agency that offers traditional PR services including media management, event management, copywriting and social media management, talent representation, creative design studio and content development.
Connect Talent offers a unique talent representation service that includes profile strategy and management, PR support, securing brand collaborations (both contra and paid) appearances and more. The talent representation service is based on a model with guaranteed KPIs and deliverables plus set hours per month. The business will work either as a stand-alone representation agency for talent or alongside external talent management groups supporting their strategies.
The agency is currently working with an extensive range of personalities including The Block’s Alisa and Lysandra Fraser; stylist Catherine Hegarty from The Stables; actress Tammin Sursok; health and fitness expert and founder of The BOD Sophie Guidolin; TV presenter and property expert Veronica Morgan; designer Kate Lawrence; The Block’s 2018 winners Hayden and Sara Vale; and House Rules 2018 winners Aaron and Daniella Winter. The business will also support agencies Jason Williamson Management and Bella Management driving the profiles of their agencies and talent.
Connect Creative is a full-service experienced design and creative studio delivering cost-effective, engaging brand imagery and video content for social media, marketing support and PR campaigns and owned assets for client digital channels. Apart from supporting medium to large-sized businesses, Connect Creative also tailor offerings specifically for small business. Included is weekly content for socials, unlimited content usage, and a PR/marketing add-on if required. The Connect Creative team has already delivered design and creative for clients including CocoEarth, Aventus Group and Universal Brand Development to name a few.
Connect PR is an established lifestyle PR agency that has been delivering successful campaigns for clients for almost 12 years. The team at Connect are an experienced team of passionate communicators with a diverse range of expert skills to delivery everything on a campaign checklist including publicists, content editor/copywriter, events and activations specialist, social media manager and creative team. The entire team will work together to deliver expertly led campaigns that meet client objectives.
“The re-brand is reflective of both the breadth of expertise and service we continue to offer,” said Ms Rose. “As a full-service agency dedicated to delivering thorough and effective campaigns, we produce the full range of services – everything from product activations, events, video content, tours, managing talent partnerships, and creating profile strategies, whilst also delivering high impact communications campaigns for our clients.
“The PR industry and clients’ business needs are both changing rapidly. We want to ensure we’re always working closely with our clients to deliver on their objectives and KPIs across all marketing and PR functions, whilst also developing long-term partnerships and strategies.”
The Connect Agency has grown substantially in its 12 years of operation. Beginning life as Megan Rose Management in 2008, and later transitioning as Connect PR, the agency has since delivered successful campaigns for many leading brands including Australian Organic; Zuru; Funrise Toys; Sunnylife; Zanui; Oporto; Life Health Foods; Weet-Bix; Sanitarium Weet-Bix Kids TRYathlon; Live Nation; Life Like Touring; Lah Lah Productions; David Campbell; Zephyr and Stone; The Brand Exchange; United Interiors; Urban Road; Enjoy Flameless Candles; CEBIT Australia and Naturally Good Expo.
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