In a year where genuine impact – not just misleading greenwashing – has become a priority for business leaders, independent PR and Digital Marketing agency Compass Studio, has closed out the year with a string of new clients and hires.
Spanning from game-changes in regenerative food production to an app reshaping the way we safely travel, Compass’s most recent client acquisitions perfectly reflect the company’s ethos of “doing good work, for brands that do good”, and the expansion of their team – which has doubled through 2022, with new roles available in 2023 – is a tangible demonstration of the growth that the purpose-driven sector.
Some of the new companies joining the Compass roster include:
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Loving Earth: Australia’s regenerative chocolate company, which is continuing to innovate in its socially and environmentally responsible approach, while empowering indigenous communities around the world to commercialise their regenerative farming practices that have been utilised for hundreds of years.
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Subpod: A composting technology company based out of Byron Bay, which has turned food scraps into a $16.4 million business
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Fellten: an global EV engineering start-up that manufactures components to convert classic petrol cars into electric vehicles. Compass’s campaign with Fellten’s launch played a part in the company’s exceptional launch phase, which saw them reach their maximum number of possible consignments within weeks.
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Oceanfarmr: an aquaculture fintech which has revolutionised the ocean farming industry through its use of geolocation technology. After launching a successful crowdfunding campaign earlier this year, Oceanfarmr secured $1.45 million USD investment from Katapult VC.
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Freely: the world’s first end to end travel insurance and travel safety app – which is set to change the way we travel in 2023.
“The opportunity to share the stories of brands that are genuinely reshaping the way we live is a huge honour for us, and it’s reaffirming for us to see that all of these brands are committed to making the world a better place. Impact has always been our north star, and in looking ahead to 2023 it seems as though more and more businesses are taking the same approach,” said Compass co-founder and co-director, Luke Dean-Weymark.
Along with new client acquisitions, Compass has also seen internal growth, with AMI 2021 finalist, Erin Stafford joining the team as senior digital manager, and Millie Williams coming on board from Thrive PR earlier this year as Compass’ PR and partnerships manager.
Both Stafford and Williams have joined the accounts team, alongside Janu Kularajah as operations manager, who joins the business from Binyan Studios, a global architectural design agency.
Co-founder and co-director, Luke Dean-Weymark said: “Compass Studio’s new partnerships, as well as the consistent growth of Compass Studio itself, demonstrates that Australian organisation’s understand the need to be the driving force of positive change within our country and the need to market themselves to values-aligned consumers has never been more important.”
Known for their work with purpose-driven brands including Patagonia, Seabin Project and Thankyou, Compass Studio is a proudly independent, certified B Corp, carbon-positive agency that specialises in servicing ethically governed, environmentally responsible brands through public relations, digital content strategy, digital, social and performance marketing, partnerships and media buying, influencer outreach and events.
While the industries of Compass’ partners vary, one constant is a purpose-led approach, with Compass working exclusively with responsible brands whose work is contributing to a better world.
