Following three years as CEO of The Communications Council, Margaret Zabel has accepted VP Marketing role at McDonalds and will be leaving The Communications Council at the end of December.
The Communications Council Board will commence a search immediately for a CEO to take the industry body forward in its next chapter.
Sudeep Gohil, chair of The Communications Council said: “On behalf of our national board and members, I’d like to say a huge thank you to Margaret for her vision, commitment and leadership over the past three years. Her dedication to promoting the value of agencies and raising professional standards has led to some fantastic achievements – the recent delivery of world-class IPA courses to the Australian market is a great example of that. This is an exciting next step for Margaret. We wish her the best and look forward to working with her in a new capacity in the future.”
Margaret Zabel said: “It has been a privilege to lead The Communications Council and work with our Chair Sudeep Gohil and the Board. It is an important organisation for both members and the industry as it helps establish professional standards, best practice and an effective self-regulatory system. It likewise is important in establishing continuous professional standards for the industry and the partnership with the IPA lays the foundations on a global level. I am grateful to have built a deeper understanding of marketing communications working with advertising agencies and production companies and plan to contribute ongoing to the betterment of our industry.”
Under Margaret’s leadership, the industry body has forged a number of important alliances including confirming an international association with the UK’s IPA and forming greater ties with the AANA and MFA through the development of collaborative best practice projects and industry events.
Over the past year Margaret has also undertaken a thorough review of The Communications Council’s professional development offering, introducing international standards for continuous professional development by launching IPA certified courses and qualifications in Australia. Additional key achievements include: the development of a major industry Reputation Study and the upcoming Economic Value Study, promotion of Gender Diversity through the launch of a dedicated group; the introduction of CEO Leadership Forums for members; and, establishment of the Public Relations Council and Commercial Producers Council.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]