Comms Agency Cassette Adds PR Arm And Expands To Hong Kong

Comms Agency Cassette Adds PR Arm And Expands To Hong Kong
SHARE
THIS



Creative communications agency Cassette has announced two significant business expansions – the launch of a public relations arm and the opening of a Hong Kong office.

Cassette’s expansion into public relations comes as a result of demand from current clients for increased strategic communications counsel; PR will sit alongside the existing creative, strategy, print and digital departments within Cassette to provide clients with full service communications support from concept to delivery, via all consumer touch points.

Leading Cassette’s public relations business is consumer PR specialist, Jess Nunns, formerly CEO at Undertow Media. Jess Nunns brings 14 years’ agency experience – delivering communications strategy and major campaigns for brands in the travel, aviation, food/FMCG, health, beauty, lifestyle, retail and corporate sectors – and strong industry and best practice knowledge having been a founding member of the national Public Relations Council (PRC).

Recognising the importance of a strong Sydney presence for PR, Annabelle Jones also joins Cassette as communicators director for Sydney operations. Annabelle brings over 10 years media and communications experience gained from client and agency-facing roles, working across major consumer, lifestyle, corporate and entertainment brands.

Annabelle and Jess join a 45-strong team at Cassette, which already houses staff with PR agency, brand strategy and journalism backgrounds, and will be supported by a communications specific team expected to number 15 by early 2015.

The new public relations offer means Cassette has formally parted ways with past partner AMPR, though the businesses will continue to work collaboratively on shared clients.

The opening of the Hong Kong office also comes from a need to better service Cassette clients – particularly in the property sector where offshore marketing is increasingly important, and in Cassette’s print and branded merchandise business, which will be able to deliver better quality product with considerable savings.

Cassette’s growth has been consistent through its 15-year history, driven by founder and owner Charlie Goldsmith’s ongoing quest to service clients better and make the communications process as easy and enjoyable as possible.

“At Cassette, we are a family of specialists with a common love of creative expression. Our communication skills and services are integral to our clients’ businesses and as their needs change and grow, we continually adapt. We want the right people in the right places – that philosophy has taken Cassette from my lounge room in 1999 to where it is today,” said Goldsmith.

Overseeing the new developments is director Jessica White, who has a breadth of experience in all facets of Cassette’s business operations, gained from three years as General Manager and prior in-house marketing roles at Mercedes-Benz, L’Oreal Australia and The GPT Group.

Current Cassette clients include property leaders Savills Australia & New Zealand, Stockland,
Pace Development Group and ID Land (property being a sector in which Cassette has unparalleled experience in), retail and consumer brands such as The GPT Group, Forever New, Jayco and NAB, and recent wins Lion Co. and the Victorian Racing Club (VRC).

Please login with linkedin to comment

'no sugar' AAP Michelin Man

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]