Consumer advocacy group CHOICE has analysed the country of origin claims for more than 320 packaged supermarket products from Aldi, Coles and Woolworths and found 60 per cent of the products didn’t reveal where the ingredients were actually sourced.
The CHOICE team recorded the country of origin statements for more than 320 packaged foods from market-leading brands as well as Aldi, Coles’ and Woolworths’ private label brands. They focused on packaged products deemed ‘most important for country of origin’:
- canned and frozen fruit and veg
- dried fruit and nuts
- fruit and vegetable juices
- frozen ready meals
- small goods (eg bacon and ham).
Almost 60 per cent of the products didn’t reveal where the ingredients were actually sourced. According to the CHOICE survey:
- ‘Made in’ claims, notorious for being misunderstood by consumers, were used on more than half of the products.
- Just 34 per cent of products displayed ‘Product of’ labels – arguably the most helpful of the current approved statements for packaged foods since it means the main ingredients come from that country and virtually all the processing was done there.
- Although 66 per cent of the products we reviewed mention Australia in their country of origin statements, once you navigate the confusing terminology it’s only possible to be certain that 26 per cent of the products – or at least their major or characterising ingredients – have been sourced in Australia.
CHOICE spokesperson Tom Godfrey told Food Magazine Australia: “While many consumers buy on price, our member research shows 95 per cent of consumers’ surveyed try to buy Australian foods, and the top reason given was the desire to support Aussie farmers.
“Industry knows consumers have a big appetite to support Australian products and that’s why they’re so keen to get the word ‘Australian’ on their packaging.”
Coles was the big winner for country of origin labelling. The big supermarket more often had labelling that allowed CHOICE to pinpoint the source of its products, and gave a level of detail beyond the minimum requirement. For example Coles’ Thai Green Chicken Curry labelling states the product is: “Made in Australia with Australian Chicken. Rice from Thailand. Coconut milk from the Philippines or Thailand. Vegetables from Australia”.
Compare this level of detail to Woolworths’ Select green curry which says: “Made in Australia using 100% Australian chicken” and Aldi’s green chicken curry which simply says: “Made in Australia”.
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]