Data and Lead Generation Business Cohort Gets Big Fat Cash Injection

Data and Lead Generation Business Cohort Gets Big Fat Cash Injection
SHARE
THIS



Data and lead generation player Cohort has secured funding from a private equity firm to support its international expansion.

Listed investment company Oceania Capital Partners has outlaid $6m to purchase a 50% stake in Cohort, providing the fast-growing digital company with the necessary capital to fund its growth into key overseas markets including the UK, Europe and beyond.

Marcelo Ulvert, co-founder and CEO of Cohort, said: “This investment by Oceania Capital Partners validates the exciting potential of both our own business – and more broadly the smart data and lead generation sector in this country.

“Organisations are now seeking more intelligent insights, analysis and lead generating outcomes from their data. Cohort specialises in offering organisations a full-service solution from data growth strategy, development and deployment with a strong focus on data intelligence and delivery.”

Cohort, which was founded by Mr Ulvert and business partner Malcolm Treanor (a recognised and well known data expert) offers a range of lead generation, email marketing, data management and data deployment services to the advertising, marketing and publishing industries.

Established over an informal coffee chat in 2008, Cohort has grown rapidly from humble beginnings to become one of Australia’s leading data and digital marketing businesses, employing over 40 people and servicing more than 100 clients, including top-tier brands such as Westfield, Virgin Money, Ticketmaster and Foxtel.

The company has also just added another major client to its roster in recent days with the signing of a 12-month contract with DealsDirect Group, comprising DealsDirect.com.au and topbuy.com.au – Australia’s leading online superstores.

Malcolm Treanor, COO of Cohort said: “We believe the era of ‘big data’ is fast being replaced by the era of ‘smart data’ and we are clearly providing offerings to the market which is placing us at the forefront of this growth curve. We are continuing to experience fast growth on the back of display and click media being converted to cost per acquisition and performance-based spending. Our work helps businesses connect with consenting consumers in new and innovative ways.”

He said Cohort’s goal was to become the new benchmark in lead generation, smart data and consent marketing – both here in Australia and overseas. “The investment by Oceania Capital Partners will help us move closer to achieving this goal much sooner than we ever thought possible,” he added.

Please login with linkedin to comment

air new zealand Happy Soldiers Little Flowers New Site

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.