B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Data and Lead Generation Business Cohort Gets Big Fat Cash Injection
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Data and Lead Generation Business Cohort Gets Big Fat Cash Injection
Marketing

Data and Lead Generation Business Cohort Gets Big Fat Cash Injection

Sarah Corry
Published on: 22nd October 2014 at 6:39 PM
Sarah Corry
Share
3 Min Read
SHARE

Data and lead generation player Cohort has secured funding from a private equity firm to support its international expansion.

Listed investment company Oceania Capital Partners has outlaid $6m to purchase a 50% stake in Cohort, providing the fast-growing digital company with the necessary capital to fund its growth into key overseas markets including the UK, Europe and beyond.

Marcelo Ulvert, co-founder and CEO of Cohort, said: “This investment by Oceania Capital Partners validates the exciting potential of both our own business – and more broadly the smart data and lead generation sector in this country.

“Organisations are now seeking more intelligent insights, analysis and lead generating outcomes from their data. Cohort specialises in offering organisations a full-service solution from data growth strategy, development and deployment with a strong focus on data intelligence and delivery.”

Cohort, which was founded by Mr Ulvert and business partner Malcolm Treanor (a recognised and well known data expert) offers a range of lead generation, email marketing, data management and data deployment services to the advertising, marketing and publishing industries.

Established over an informal coffee chat in 2008, Cohort has grown rapidly from humble beginnings to become one of Australia’s leading data and digital marketing businesses, employing over 40 people and servicing more than 100 clients, including top-tier brands such as Westfield, Virgin Money, Ticketmaster and Foxtel.

The company has also just added another major client to its roster in recent days with the signing of a 12-month contract with DealsDirect Group, comprising DealsDirect.com.au and topbuy.com.au – Australia’s leading online superstores.

Malcolm Treanor, COO of Cohort said: “We believe the era of ‘big data’ is fast being replaced by the era of ‘smart data’ and we are clearly providing offerings to the market which is placing us at the forefront of this growth curve. We are continuing to experience fast growth on the back of display and click media being converted to cost per acquisition and performance-based spending. Our work helps businesses connect with consenting consumers in new and innovative ways.”

He said Cohort’s goal was to become the new benchmark in lead generation, smart data and consent marketing – both here in Australia and overseas. “The investment by Oceania Capital Partners will help us move closer to achieving this goal much sooner than we ever thought possible,” he added.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: air new zealand, Happy Soldiers, Little Flowers, New Site
Share
By Sarah Corry
Follow:
I manage the conception, implementation and management of business communication activities in Australia and New Zealand for corporations including Suntory Whisky, Garuda Indonesia, Nielsen, Harbour City Ferries and the Tax & Accounting arm of Thomson Reuters. I have a strong interest in the professional and financial services industries as well as the travel and tourism sector, and believe my greatest strengths to be strategic thinking, media relations, writing and creative thinking. I am also interested in developing my skills as a facilitator of media training and crisis communications training and preparedness - two very important parts of modern external communications. My ongoing professional goal is to be strategically creative in all my endeavours. Internally, I manage ICON's online marketing and website development.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?