CNN Worldwide has announced the expansion of its CNNMoney brand internationally, across both TV and digital, to provide consumers around the world its industry-leading business and financial news and analysis.
With the addition of staff in Hong Kong, New Delhi, London, and Dubai, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers.
The CNNMoney International relaunch builds on the success of CNNMoney U.S., while utilizing the power and reach of CNN International, all under one banner.
“By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said Mike McCarthy, senior vice president and general manager of CNN International.
Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as auto, energy and technology.
The venture will tap the talents of Richard Quest, Nina dos Santos and Maggie Lake whose programs will represent CNNMoney on television. CNNMoney View with Nina dos Santos will air at 7pm HKT from London, CNNMoney with Maggie Lake will air at 10pm HKT, and Quest Means Business, anchored by Richard Quest, will air from New York at 5am HKT. In addition, Quest will now serve as Editor-at-Large for CNNMoney and he will pen a global daily newsletter “CNNMoney Presents: Quest Means Business,” timed to the open of the Asia markets.
Also joining the CNNMoney roster are Andrew Stevens, Asia Pacific Editor based in Hong Kong; John Defterios, Emerging Markets Editor based in Abu Dhabi; Eleni Giokos, Africa Business Correspondent based in Johannesburg; and Samuel Burke, CNNMoney Business Correspondent based in New York. The multi-platform editorial teams will be led by Penny Manis, Director of Global Business News Programming based in New York, and Mark Thompson, Managing Editor of CNNMoney International who is based in London.
The global initiative will also expand CNNMoney’s data-driven storytelling and digital war rooms to international bureau, arming reporters with the most advanced tools and analytics available to drive and react to stories in the global marketplace.
“CNNMoney is an important and unique business offering for the Asia-Pacific market that already resonates with a core premium audience,” said Sunita Rajan, vice president, advertising sales Asia Pacific, CNN International.
“This global expansion will amplify that engagement and attract a wider audience who want business at their fingertips. The synergy between the influential CNNMoney brand and journalistic excellence creates a compelling advertising proposition and something our clients are genuinely excited about.”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]