The week in Cannes has started off very well for the prodigious Clemenger BBDO Melbourne team, winning gold for its brilliant ‘Meet Graham’ campaign in the PR category, as well as three silvers and a bronze all in the PR category for the road safety initiative created in 2016.
A favourite with awards across the nation and the world, the win for ‘Meet Graham’ at Cannes is icing on the cake for the Melbourne branch of the BBDO network.
The team also managed to bag a bronze in the PR category for its Snickers ‘Hungerithm’ work, which had taken out the far more prestigious B&T Award for best data driven marketing campaign in December 2016.
While there were 100 awards handed out in the PR category in total, Australia managed quite well with awards going to TBWA’s PR agency Eleven and Saatchi & Saatchi.
TBWA managed a silver and a bronze for its #holdtight campaign, while BWM Dentsu also silvered with its ‘Premmie Proud’ campaign for BabyLove Nappies.
Westpac’s ‘Rescue Rashie’ campaign, which to be honest had slipped under B&T’s radar and raises questions as to whether it’s erring slightly on the made-for-an-award side of things. The below YouTube link had had 76 views when B&T checked it out for instance!
Meanwhile in the Glass Lions awards, Australia walked away without so much as a Jatz cracker, which underscores the necessity for B&T to bring the 3% Conference to Australia and for Australia’s agencies to get behind it! We’re falling behind folks and we need to get cracking.
Perhaps even more alarmingly for Australia’s oldest media category, Australia didn’t even manage to make it onto the shortlist in the print campaign category.
In the outdoor category, Australia has once again covered itself in gold glory with Marcel Sydney coming up trumps for its work with Heineken’s Tiger Beer.
Meanwhile Melbourne rivals Clemenger and McCann both hoisted twin silvers for their respective efforts with ‘Meet Graham’ and ‘Made Possible By Melbourne’.
McCann actually grabbed bragging rights by bagging a third silver for its YMCA ‘Playnasium’ in the category.
Meanwhile, fellow Mexicans BWM Melbourne bagged a bronze for its work with Chadstone Shopping Centre called the ‘Tailor Made Store’.2017 Cannes Lions
Finally, Westpac’s ‘Rescue Rashie’ via Saatchi & Saatchi also bagged an outdoor bronze.
CHE Proximity has announced the appointment of Jonny Berger as managing partner, moving within the Clemenger Group to join CHEP from Clemenger BBDO Melbourne. With almost 20 years of experience, Berger joins the executive team in Sydney leading the Samsung account. Justin Hind, CEO at CHE Proximity said, “Jonny is a key senior addition to […]
Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]
This World Earth Day (April 22nd 2021), Vitasoy, a pioneer of soy milk, has declared its mission to ‘Grow a Better World’ via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages […]
Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]
Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
As our Changing The Ratio breakfast events draw closer, B&T is excited to be sharing conversations with some of the changemakers in our industry. B&T sat down with two of the Think HQ team, founder and managing director Jen Sharpe (pictured right) and social media coordinator Sarah Said (pictured left) to talk about why diversity is better for […]
Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]
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Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]