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Reading: Cirrus Media Appoints New Head of Content Marketing
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B&T > Marketing > Cirrus Media Appoints New Head of Content Marketing
Marketing

Cirrus Media Appoints New Head of Content Marketing

Courtney Green
Published on: 12th March 2015 at 4:04 PM
Courtney Green
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B2B publisher Cirrus Media has appointed Matt Rowley as head of content marketing.

An opinion leader in content and engagement strategy, Matt has founded and run digital communications agencies both in the UK and more recently in Australia. He has advised tech startups on content strategy and is also the founding CEO of Australia’s leading independent Rugby website, GreenandGoldRugby.com.

Presenting at Content Marketing World in Sydney next week (18 March) on ‘A seven year experiment in digital engagement’, Matt believes there are some myths around content marketing that need to be dispelled;

“There’s a myth about content marketing – that anyone can do it. Real engagement, especially in B2B, is a very high bar and to meet it at scale and over time is impossible for the vast majority of businesses. I’m excited to be joining Cirrus because they’ve been doing that for more than twenty years – it’s now about how we innovate that digitally.”

Cirrus Media’s CEO, John King added  “Content Marketing is a key growth area for Cirrus Media. Matt’s expertise and vision in creating digital engagement for clients is a critical piece of the puzzle for us as we continue to build our content marketing offering.”

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By Courtney Green
Hello there. For the past 6 years I have had a load of fun and experience creating and launching successful marketing strategies for brands, events and communities. I've worked with all kinds of stake-holders and industry experts and experimented with new and creative ways to speak with audiences. I'm experienced in working with budgets in excess of 100K to working on campaigns where only contra exists. I have a passion for creative copy writing and enjoy finding new and exciting ways to reach my target audience – particularly via social media and networking platforms where honesty and customer service has become more important than ever before. Working across Australia and the United States, I enjoy getting to know an industry, learning how to speak to them and finding out what information they want to receive.

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