Chimney Research Shows Virgin Mobile Most Effective Corporate YouTube User

Chimney Research Shows Virgin Mobile Most Effective Corporate YouTube User

Global creative video production agency, Chimney, has conducted an efficiency study into how the top 1500 Australian companies use their YouTube channel, naming Virgin Mobile as leader in their 2016 ‘YouTop 100 survey.’

A similar survey was conducted in 2014, which featured Australian companies such as Nestle, the Bank of Queensland and Ford Australia in its top ten.

This is the first year Virgin Mobile has appeared on Chimney’s YouTop 100, beating out Google Australia and Samsung Australia to round out the top three.

The research also shows a 92 per cent increase in the amount of activity since the 2014 report, while the amount of videos uploaded each month among the YouTop100 counts for a 215 per cent increase, jumping from 18,000 uploads per month to 56,617.

Chimney studied the active channels views and videos to determine the ranking, which is the total number of views divided by the total number of videos on the channel in the last 12 months.

Bo Thorp, commercial director of Chimney said the study was conducted to demonstrate the importance of having an active YouTube channel.

“As moving image experts, storytellers and passionate audiovisual creators, we wanted to highlight how companies are using their YouTube channels,” he said.

“We truly care about quality films and believe great content comes first. Though YouTube is but one place to showcase this material, it’s one of the most engaging platforms for consumers.

“Naturally the bigger brands with the larger spend get a high placement, but it also surprises me how YouTube is seen as a dumping ground for ads – there is so much more one can do to increase engagement.”

Of the 1,500 top companies the survey looked at, 940 (62.6 per cent) have YouTube channels, but only 490 (32,6 per cent) of these are so called active (that have uploaded at least 12 videos in the last 12 months).




Please login with linkedin to comment

Animation Birdsnest.com.au chimney corporate PRIA

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]