Advertising for junk food is being shown more frequently on TV during times when children are watching, a report has found.
The findings come from a recent Heart Foundation-funded report which was led by the University of Adelaide.
University of Adelaide’s associate professor Lisa Smithers studied an entire year’s worth of television and ads from one free-to-air commercial TV network in South Australia.
The report found children would view more than 800 junk food ads each year if they watched 80 minutes of television per day.
According to the research, thirty thousand hours of television containing more than 500 hours of food advertisements (almost 100,000 food ads) were logged during 2016.
Overall, snack foods, crumbed/battered meats, takeaway/fast food and sugary drinks were among the most frequently advertised foods.
Commenting on the findings, Smithers said, “This is the most robust data we’ve seen anywhere.”
“It is the largest dataset ever used by health researchers for examining food advertising in Australia, and probably the world.”
“Most research in this area is based on only a few days of data, and there are no Australian studies taking seasonality into account.”.
During children’s peak viewing times, the frequency and duration of “discretionary” (ie, junk) food advertising was 2.3 times higher each hour than for healthy foods.
Across the year, discretionary food advertising peaked at 71 per cent of all food advertising in January, dropping to a low of 41 per cent in August.
Moving forward, Smithers suggested Australia look at the models set by countries such as Norway, which has implemented a ban on junk food advertising.
“Diet-related problems are the leading cause of disease in Australia, and the World Health Organization has concluded that food marketing influences the types of foods that children prefer to eat, ask their parents for, and ultimately consume,” Smithers added.
Last year, digital media marketing firms were accused of using personalised promotion, interactive and direct engagement and integrated cross-platform techniques to sell products to young people that are high in fat, sugar and salt, according to an Aussie professor.
In her study of six food brands, University of Sydney Business School’s associate professor of marketing, Teresa Davis, identified a number of methods used by digital marketers to build brand relationships with young consumers in ways not seen in traditional media.
“Food marketers have an unfair advantage in the digital space,” Davis said.
“In the Australian context, we have a food marketing industry that is currently self-regulating. There is a code of practice and companies can be called to account only through a complaints-based system,” she added.
“This system has a poor record when it comes to in censuring advertising that breaks the rules.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.