Chemist Warehouse has entered into a major media partnership with APN Outdoor, utilising their premium national network of Elite Screens and the market leading XtrackTV portfolio.
The initial phase of an ongoing digital outdoor strategy has gone live across Sydney, Melbourne, Brisbane, Adelaide and Perth, and the pharmacy giant is truly embracing the unique attributes of digital outdoor; integrating live updates, price point adaptability and location specific targeting into their creative arsenal.
Chemist Warehouse COO Mario Tascone commented, “Our business and consequently our advertising needs to be highly reactive to the needs, and shifting desires of consumers.
“APN Outdoor’s Elite Screen portfolio has allowed this principal to be integrated into our outdoor media strategy. We’re excited to see the results of what is sure to be a great ‘always on’ campaign.”
The reactivity of digital outdoor allows for intermittent changes, temperature sensitive creative and even the ability to serve dedicated messaging dependent on various conditions, so watch this space for exciting things to come.
APN Outdoor GM of sales Mark Fairhurst added, “The partnership with Chemist Warehouse is an exciting move for both businesses. We anticipate an array of great executions that truly capitalise on the power of our Elite Screens, putting their unique capabilities of immediacy, creative flexibility, and reactivity to work for Chemist Warehouse.
“As our network expands and our footprint spreads, it’s great to see brands embrace the power of digital outdoor, placing it at the centrepiece of their campaign and realising the power of the medium”.