Channelzero Sets Sights On Shelf In Latest Venture

Channelzero Sets Sights On Shelf In Latest Venture

Channelzero On Shelf is the latest in business news from growing Sydney based strategic creative agency, Channelzero.

Recognising a gap in the market, Channelzero On Shelf is a specialised business, using logistics and planning, and a connected sales management team to provide a targeted approach like no other.

Channelzero On Shelf CEO and director Adam Vella has joined the Channelzero family to head up the new arm of the business. Vella brings over 14 years experience in FMCG sales, manufacturing and supply chain management with a focus on growth and profit strategy delivery for Primo Moraitis, Gloria Jean’s Coffees, King Transport and more recently Sonoma.

“Channelzero On Shelf is an exciting new offering that will give brands the opportunity to succeed in the Australian grocery market. We enable our clients at various stages of development from initial brand & product creation through to on shelf support, to enter the Australian grocery market with the aim of getting their products off supermarket shelves and into the hands of consumers,” Vella said.

“Paired with the support of the brand development, design & strategy services and combined FMCG sales, marketing and creative strategy experience from the existing Channelzero team, we are able to offer a holistic solution for clients all under the one roof,” Channelzero founder, Franky Callanan, added.

“Our total brand solution will change the current Australian grocery landscape by introducing new and existing local and international brands to our shelves, an exciting prospect.”

Channelzero On Shelf are already working with several new clients and are looking to expand further in the coming months as they move more products off shelves.




Please login with linkedin to comment

steven spurr tim riches

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]