Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive
SHARE
THIS



For its first Australian campaign, Champion has partnered with creative and content agency Emotive to launch a music program titled ‘Revealed’.

The program champions emerging Australian artists by intimately telling their story through video, and providing funding and creative support to create world class music videos for new release music.

The first Revealed artist is Melbourne hip-hop act REMI, made up of Remi Kolawole and Sensible J. The content series follows their story in the lead up to the release of their new single “My People”.

The content-led approach includes five key videos, all designed to address each phase of the purchase funnel.

Champion marketing manager Mahli Pullen said: “Champion is such an iconic brand in today’s streetwear culture.

A traditional advertising approach wouldn’t work with our Millennial audience. We needed to be truly authentic and embed the brand into culturally relevant environments.”

Andrew Cameron, creative director at Emotive, said: “What sets this campaign apart from the many other brands partnering with music properties is the genuine support the artist receives and subsequent value that is created through the music video.

“It’s very rare for emerging musicians to be able to create a premium music video, as well as guaranteed exposure to a wider audience.”

All of t the content is rolling out across YouTube, Facebook, Instagram and Twitter via REMI’s social channels and Champion’s digital assets alongside out-of-home and retail media.

CREDITS

Client: Champion

Divisional manager: Kellie Warwick

Marketing manager: Mahli Pullen

Creative, production and social amplification: Emotive

CEO and founder: Simon Joyce

Strategy: John Principe

Business director: Sarah Clifton

Social media director: Jamie Crick

Creative director: Andrew Cameron

Creative and director: Madeline Kelly

Director of production: Alex Serafini

Producer: Alistair Pratten

Editor: Uthayan Selvaraj

Audio post-production: Rumble

Grade: Matt Fezz

Music video production: 24 Works

Co-directors: Baz Richie and Harry Deadman

Stylist: Ntombi Moyo

 

Please login with linkedin to comment

Champion Emotive REMI Revealed

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]