Queensland-based content marketing agency Cartelux today announced a six-month expansion program, including 30 new hires to its Sunshine Coast headquarters.

Following two years’ of growth driven by big-name clients including Google, CoreLogic, Lend Lease, VMWare, and several Australian based start-ups such as Autoreviewa.com.au, Cartelux is bucking big-city convention, bringing a range of senior executive media positions to the coast.

The new hires will span Cartelux’s three core service offerings – creative, production and media – with a focus on strengthening the client services team. These growing teams will also present opportunities for university graduates seeking entry-level positions.

Cartelux MD Josh Williams (pictured above) said further hires are planned for Sydney and Melbourne, but the majority of new positions will be based on Sunshine Coast.

“As demand for high quality video content continues to surpass supply, we’re seeing tremendous growth in the kinds of creative and production careers once thought to be shrinking forever. Anyone can create a search ad, but quality video strategy and execution is not as accessible – it’s this gap that Cartelux strives to fill.”

“Securing a global deal with Google from our head quarters on the Sunshine Coast, along with launching several disruptive start-ups from the same location, is a clear demonstration of how the digital economy means big business doesn’t have to be done from big cities,” Williams said.

“From our current team of 14, the prospect of 30 new staff represents an enormous growth in a short space of time. We’ve recently hired a talent manager to handle the volume of recruitment we’ll be undertaking in the next six months.

“Our focus is to fulfil our vacant positions with talent who are passionate about delivering excellence and being at the top of their game, which we envision will put the vibrant creative culture of the Sunshine Coast on the map as a desired place to work, rather than just a holiday destination,” Williams continued.

“I’d say to anyone who thinks a career in media has to be done from Sydney or Melbourne, think again.”