With 20 films released so far, starting in 2008 with Iron Man, the Marvel Cinematic Universe has grossed more than $17.5 billion worldwide, making it the most successful film franchise of all time.
Four out of the top ten highest grossing movies globally are Marvel films, so what can we expect from the newest story birthed from the Marvel lab?
Academy Award winner Brie Larson steps in the shoes of Carol Danvers/Captain Marvel, the most powerful Avenger of them all.
With an expected domestic box office of $38.4M, Captain Marvel is forecast to bring in over 2.5m admissions.
2019 brings the most anticipated titles from the MCU including Captain Marvel, and Avengers: Endgame which follows shortly after Captain Marvel in April.
The trailer for Endgame broke the record for the most trailer views in its first 24 hours of all time.
Val Morgan managing director Guy Burbidge commented: “We are very excited with the numbers from the opening weekend of Captain Marvel.
“It is the biggest opening weekend for a film with an unknown character and storyline”.
Morgan continued: “It is the 5th biggest opening for MCU.
“This is the first of many “super bowl” moments in cinema this year with Avengers following in April, Lion King in July and Star Wars in November – 2019 is proving to be one of the biggest years for audience and box office in recent times”.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]