CampaignLab Launches Free News Hijacking And Campaign Ideas Generator

CampaignLab Launches Free News Hijacking And Campaign Ideas Generator
SHARE
THIS



PR and brand engagement agency CampaignLab has launched a new service called CampaignLab ON, offering companies and brands the opportunity to receive news hijacking and campaign ideas relevant to their brand, for free.

All brands need to do is register their details, including information about their business and areas of interest.

Leveraging CampaignLab’s presence in Australia and the UK, the CampaignLab ON team monitors social and mainstream media around the clock, for hot topics and trends. Media opportunities and campaign ideas relevant to the registered brands are then shared.

If brands want to execute the idea, they can choose to work with CampaignLab, their existing agency or in-house team, paying a one off ‘ideas fee’ for the latter.

CampaignLab director, Andy Scales believes the service helps ensure good ideas don’t go to waste.

“Everyday our team are constantly searching breaking news and the hottest trends for our clients to piggyback.  All too often, we would find ourselves saying ‘Oh, you know who should be jumping on that story’.

“Rather than seeing those ideas go to waste, we figured why not just tell brands about our ideas anyway. That’s when CampaignLab ON was born.”

Scales believes the service could prove invaluable to brands of all sizes that are looking for that next creative concept.

“We’re finding brands are looking for that one big idea or concept and, quite frankly, they couldn’t care less where that idea came from,” added Scales. “Ultimately it’s about brands staying relevant by joining the conversations their customers are having right now.

“CampaignLab ON helps them achieve that by putting a fresh set of eyes on their business. If they like the idea then great, if they don’t it’s cost them nothing and we move on to the next trend.”

Please login with linkedin to comment

campaignlab

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]