In a collaboration with the Department of the Premier and Cabinet, Brisbane-based ad agency Engine has concepted a multimedia campaign that asks Queenslanders, ‘How will we serve their memory?’
The campaign commemorates the centenary of the First World War and is a moving tribute to the 57,705 Queenslanders who served their country during this time.
The integrated campaign includes activity in TV, press, radio, digital, cinema & media relations and a dedicated online presence was developed to support the campaign.
https://www.youtube.com/watch?v=4ad7P2BlD0k
Engine managing director Tim Weger says, “The letters themselves are incredibly powerful and moving communications in their own right. It was a humbling experience to shine a spotlight on them through this campaign.”
Engine creative director Kory Mcavoy says, “To work on something so meaningful was such a gift for us at Engine. It was an incredibly touching campaign to create – from digging deep into the worlds of all our ancestors, all the way through to finding the most respectful way to give their stories a voice on behalf of them. We had an amazing team from the industry and also client side who were all as equally passionate about the authenticity of this campaign as we were.”
Credits
Creative Agency: Engine Group
Kory Mcavoy – Co-Creative Director
Merrin McCormick – Co-Creative Director
Sarah Deery – Account Director
Caz Vize – Agency Producer
Georgia Martin – Agency Producer
Megan Nguyen – Graphic Designer
Jennifer Hall – Production Assistant
Prod Company: Cartel Film Production
Director- El Davros
Producer- Katherine Cooke
DOP – Jason Hargreaves
Stills Photographer- Sam Scoufos
Post House: Alt.vfx
Offline Editor- Matt Bennett
Online- Ant Newton
Grade- Sally Johnson
Sound- Stevie-Leigh Batiste
Music- John Vella
Press Stills Photographer & Retouch – Justin Overell
Media Agency: Mediacom Brisbane
