Top Gear’s ‘The Stig’ Erected In Poland For BBC Brand

Top Gear’s The Stig, unveils a 10 metre high statue of himself, which has been created by BBC Worldwide, outside The Palace of Science and Culture in Warsaw, Poland to mark the launch of new global channel, BBC Brit which makes its debut on 1st February. Picture date: Thursday January 29, 2015.  The 9 metre high statue arrived in Poland after a 3-day road trip through Europe via Amsterdam and Berlin. Photo credit should read: TIM ANDERSON




Berlin. Photo credit should read:TIM ANDERSON
SHARE
THIS



The Stig – star of the worldwide smash hit show Top Gear has been immortalised as a giant ten metre high statue which has been positioned adjacent to The Palace of Science and Culture in the centre of Warsaw, Poland.

The giant statue was unveiled by The Stig himself in front of local dignitaries and Top Gear fans following a three day journey through Europe which started at Top Gear HQ in the UK and called in at Amsterdam and Berlin before arriving in Poland

The towering sculpture which stands arms crossed surveying the country’s capital was specially commissioned to celebrate the launch of BBC Brit – a new global brand from BBC Worldwide which will be making its international channel debut in Poland on the 1st February 2015.

The model, which is made from fibre-glass, took a team of three sculptors over two months to design, construct and paint. The giant sculpture of The Stig is equivalent in size to two London double decker buses stacked on top of each other.

Lead sculptor David Croswell says, “We took The Stig’s famous crossed arms pose as a starting point for creating the giant sculpture – but we also watched hours of Top Gear to capture his characteristics. He’s one of television’s most enigmatic figures, so it was a real challenge to capture this fearless and faceless test driver who is adored by fans all over the world.”

The monument was sent from Top Gear HQ in the UK earlier this week and travelled across The Netherlands and Germany to its final destination in Warsaw, Poland.

Tim Davie, CEO BBC Worldwide and Director Global says, “Erecting a giant Stig in Warsaw is a fitting way to launch our new global brand BBC Brit. The channel will be the exclusive home of brand new Top Gear, the world’s most popular shows.  For the very first time from launch, BBC Brit will bring Polish viewers closer to the action than ever before, with premiere episodes airing on the channel the same day as the UK.”

The Stig’s reaction to the statue was unsurprising. He commented “…”.

This is the second global BBC Worldwide channel to launch and follows on from BBC First, a premium drama channel which launched in Australia on the Foxtel platform in August last year and is shortly to be carried on Fetch TV.

BBC BRIT offers premium factual entertainment that is intelligent but irreverent. Male-skewing but with broader appeal, it blends expertise with entertainment and fact with fun. The channel will become the exclusive home of Top Gear and covers a rich variety of subjects: cars; science; adventure; business; life-changing moments; extreme characters; quirky eccentrics and plenty of laughs.

 

 

Please login with linkedin to comment

ambush marketing brand attack Clemenger BBDO Sydney Fifty Shades of Grey

Latest News

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success
  • Advertising

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success

Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]

by B&T Magazine

B&T Magazine
Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Ashley Madison Shifts From Shock To Female Empowerment
  • Media

Ashley Madison Shifts From Shock To Female Empowerment

Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]

by B&T Magazine

B&T Magazine
72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
  • Advertising

72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO

Saatchi & Saatchi UK has announced Chris Kay as its new CEO of the agency as Sam Hawkey leaves. Kay joins from 72andSunny where, for the past three and a half years, he was CEO for Asia Pacific and a global partner. Prior to moving to Australia to set up the APAC region’s Sydney and […]

Clems Melbourne Snares Charlotte Stevens To Head Myer Business
  • Advertising

Clems Melbourne Snares Charlotte Stevens To Head Myer Business

Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Young woman watching TV in the room
  • Partner Content

Household Targeting’s Role In The Cookieless Future

In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]

Partner Content

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]