Campaign: SurfStitch Launches ‘Let There Be Summer’
Brand experience agency Traffik has created a series of interactive, shoppable videos as part of SurfStitch’s Summer 14/15 campaign, “Let There Be Summer”.
Based on the affect seasons have on our moods, pastimes and fashion choices, the TV and digital campaign sees skateboards, bikes, shorts and hats ‘coming out of hibernation’ in a series of summer-themed, vignettes.
“The team at Traffik immediately picked up a strong instinct for our brand and what summer means to our audience and they have shaped what we feel is some exciting communications to showcase our summer stories and direction,” said Martin Corr, global marketing director of SurfStitch.
Creative lead at Traffik, Adam Harriden said: “Online retailers operate in an increasingly competitive environment, so it was important for us to illustrate SurfStitch’s point of difference in a way that would resonate with their customers and also deliver a unique, engaging shopping experience.
Credits:
Creative Director: David Mardon
Creative Lead: Adam Harriden
DOP: David Child
Photography: Katrina Parker
Lead Design: Dan O’Mara
Digital Producer: Mark Jekot
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