B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: SurfStitch Launches ‘Let There Be Summer’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Campaign: SurfStitch Launches ‘Let There Be Summer’
Advertising

Campaign: SurfStitch Launches ‘Let There Be Summer’

Drew Berridge
Published on: 15th October 2014 at 9:56 AM
Drew Berridge
Share
1 Min Read
SHARE

Brand experience agency Traffik has created a series of interactive, shoppable videos as part of SurfStitch’s Summer 14/15 campaign, “Let There Be Summer”.

Based on the affect seasons have on our moods, pastimes and fashion choices, the TV and digital campaign sees skateboards, bikes, shorts and hats ‘coming out of hibernation’ in a series of summer-themed, vignettes.

http://vimeo.com/105739390

“The team at Traffik immediately picked up a strong instinct for our brand and what summer means to our audience and they have shaped what we feel is some exciting communications to showcase our summer stories and direction,” said Martin Corr, global marketing director of SurfStitch.

Creative lead at Traffik, Adam Harriden said: “Online retailers operate in an increasingly competitive environment, so it was important for us to illustrate SurfStitch’s point of difference in a way that would resonate with their customers and also deliver a unique, engaging shopping experience.

Credits:

Creative Director: David Mardon

Creative Lead: Adam Harriden

DOP: David Child

Photography: Katrina Parker

Lead Design: Dan O’Mara

Digital Producer: Mark Jekot

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Emmy, Momentum Worldwide, Recruitment, Wicked Musical
Share
By Drew Berridge
Hi there. I'm a brand engagement specialist with over 10 years experience creating meaningful, emotional connections between brands and consumers. My school-yard knack for drifting comfortably between the jocks, the cool kids and the geeks has continued into my professional life with an ability to comfortably float between creative, management and client service duties. Whether by foresight or dumb luck, my general lack of interest in TV has meant that for my entire career I have thought beyond the TVC to create innovative, non-traditional ideas for clients like Coca-Cola, Jeep, Pepsi, Samsung, Motorola, Pacific Brands, Revlon and Ford.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?