This month Peugeot is launching the all-new Peugeot 308 with App Developer TV Sync in a campaign developed by Vizeum, Snakk Media and with creative by Havas.
TV Sync will serve a bespoke rich media to viewer’s mobile devices, in sync with Peugeot’s TV commercial which will run throughout the month of November.
Using TV Sync, Peugeot is tailoring its messaging to suit each screen and sending these messages simultaneously to amplify the effect of its campaign. Peugeot’s TV Sync content includes, five ‘behind the scenes’ videos of the Peugeot 308 as well as prompts to contact a dealer and book a test drive.
Made possible through Snakk Media’s proprietary technology, TV Sync embraces the synergy between new screen technology and traditional media to offer new levels of engagement in a multi-screen world. Snakk technology detects the Peugeot TVC within seconds of being aired, then triggers corresponding activity in the viewer’s Facebook feed.
Dimitri Andreatidis, Peugeot’s national marketing manager said: “The launch of the all-new 308 is a pivotal moment this year for Peugeot, and it has never been more important to maximise each of our paid, earned and owned channels – not only as separate assets but also as inter-related platforms. We’re very excited that this campaign is moving us a step further in capitalising on the cross-consumption opportunity which mobile and TV present.”
Nick Behr, managing director of Vizeum in Sydney said: “TV Sync will maximise the impact of Peugeot’s TV commercials by providing a rich, interactive brand extension on smartphones and tablets. With more than 80% of smart phone and tablet owners turning to their devices while watching TV, this is a pioneering step for the industry, placing Peugeot at the forefront of the multi-screen evolution.”
“It’s important that new consumers have the new 308 at their fingertips, and this execution provides an interactive platform to explore the look, feel and specifications of the model via mobile and tablet.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]