Campaign: The Pedal Heist Bicycle Give-Away

Campaign: The Pedal Heist Bicycle Give-Away

Pedal Heist has partnered with Lorna Jane, Student Flights and Grilled stores across Australia in a campaign to give away a bike a day.

Media Playground has created an interactive video to launch Pedal, an affordable range of Fixie and Cruiser bikes, and to raise awareness of the Pedal Heist Facebook promotion.

The Pedal heist page recognises your device to present the appropriate version of the video.  Until technology catches up, Mobile and Tablet users will only see a non-interactive version.

The interactive version allows each viewer to select their own Pedal journey, as they follow a group of guys and girls on their urban journey.

http://youtu.be/PopDEwkrAAQ

There is no fairytale ending, as the cast discovers that their bikes have been taken away for the Pedal Heist Facebook promotion. Viewers are then prompted to follow 99 Bikes on Facebook where the location and padlock combination is shared each day at 12:30pm.

To extend the campaign reach “Heist Partners”, Lorna Jane, Student Flights and Grill’d stores across Australia are being used as giveaway locations, with each brand pushing the daily reveals through their own social channels. After only one day, some 2,500+ people have viewed the video, and 1,500 people have engaged with competition on Facebook.

The Pedal Heist campaign launched on 6th August and will give away a Pedal bike each day for 10 days.




Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]