NOVA Entertainment has partnered with Ben & Jerry’s to create a white label radio station ‘Ben & Jerry’s FM‘.
Developed by NOVA Entertainment’s CREATE solutions team, the national campaign sees a unique radio station designed to appeal to Ben & Jerry’s key target. The station is streamed online as well as via apps on Android and iPhone and coincides with the launch of Ben & Jerry’s new flavour Chubby Hubby.
The Ben & Jerry’s FM campaign is supported across multiple platforms with commercials on the NOVA Network and branded content across NOVA’s online and social media channels. Listeners will also have the chance to win a freezer full of Ben & Jerry’s Ice Cream by tuning in to Ben & Jerry’s FM.
Ben & Jerry’s country business leader Kalli Swaik said: “Ben & Jerry’s has long had strong links with music – so to have our very own radio station feels like a natural next step for the brand. It’s all about enjoying great music with our signature chunks and swirls, coupled with a healthy dose of Ben & Jerry’s humour for good measure. We’ll be bringing the Chubby Hubby tagline, ‘it’s a mouthful’ to life, quite literally.”
NOVA Entertainment has pushed the boundaries to create a unique solution for Ben & Jerry’s to launch their new ice cream flavour, raise awareness of the Ben & Jerry’s brand, provide a rich native brand opportunity via NOVA’s social platforms and provide extensive audience engagement with the brand.
Andy Milne, NOVA Entertainment’s head of CREATE said: “Ben & Jerry’s FM is a creative solution designed to showcase this iconic company and bring the brand to life through branded content that goes beyond traditional airwaves. The white label radio station demonstrates NOVA Entertainment’s ability to leverage our skills in broadcast and content creation beyond our radio brands.”
Ben & Jerry’s FM is the latest collaboration between NOVA Entertainment and the ice cream giant following the success of the national campaigns, Free Cone Day & Chunks For A Change Ice Cream Tour in 2013 and Ben & Jerry’s Random Acts of Kindness in 2012 that culminated with NOVA’s Fitzy & Wippa creating own original Ben & Jerry’s flavour in an Australian first.
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]