Campaign: You Never Lamb Alone. That’s the Rule

Campaign: You Never Lamb Alone. That’s the Rule
Barbara Messer
By Barbara Messer



Meat & Livestock Australia (MLA) is bringing Australians together this spring with a new campaign, ‘You Never Lamb Alone’, created by The Monkeys.

The TVC shows a mum who unknowingly collects a following of people on the way home from the butcher after buying a selection of lamb cuts for dinner.

“Spring is a time when Australians cast aside their winter clothes and venture back out into the sunshine. They love a get together and when lamb is on the menu, people appear out of the woodwork,” says Michael Edmonds, general manager global marketing at MLA.

Directed by The Glue Society (Revolver), the commercial represents the first phase in an integrated campaign that unites Australians by reminding them that lamb is best when it’s shared.

The Monkeys ECD Scott Nowell says: “You never lamb alone. That’s the rule.”

The campaign launched on September 27 during the AFL Grand Final.

‘You Never Lamb Alone’ is The Monkeys’ first campaign for MLA.




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