B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Johnson’s Launches Parenting Site ‘Night Light’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Campaign: Johnson’s Launches Parenting Site ‘Night Light’
Media

Campaign: Johnson’s Launches Parenting Site ‘Night Light’

Toby Hemming
Published on: 1st October 2014 at 5:05 PM
Toby Hemming
Share
3 Min Read
SHARE

Lowe Profero and Johnson’s have created a portal for new parents.

As the majority of new parents will confirm, the most challenging experience of caring for newborn babies can be a lack of sleep. To assist them at this critical time, Johnson’s baby has unveiled the latest project to complement their best-selling baby range.

Created in response to research into the problems faced by parents dealing with sleepless nights, a unique online portal called Night Light offers support, advice and comfort during the crucial and often demanding night hours.

Screen Shot 2014-10-01 at 8.25.44 am

Created in partnership with Lowe Profero, the digital arm of Lowe and Partners, Night Light features a dedicated chat room for parents to talk and offer support to others facing sleeping issues in real time. A welcome helping hand, the chat room offers an instant alternative to parenting forums where conversations and responses can often take hours or days.

Complementing the chat room, Night Light features a reading room for parents to discover, share and browse a wide range of content and articles relating to baby sleep and other topics. The reading room contains a comprehensive range of content from the lighthearted and entertaining designed to ease stress, to useful tips for helping to settle their baby.

In partnership with family healthcare provider Tresillian, it will also offer Night Light members instant access to a dedicated pediatric nurse between 5pm and 11 pm.

Night Light runs on any device making it perfect for mums doing research during the day or pacing the nursery with a phone in hand at night.

Miki Dosen, group marketing manager for Johnson & Johnson Pacific said working with Lowe Profero to create Nightlight added a fantastic online extension to their market-leading baby range.

“Johnson’s baby is committed to the health and well being of both children and their parents, and Night Light offers another way to help out at this crucial phase of parenthood,” she added.

Lowe Profero’s Australian MD Dave Bentley said the launch was a successful continuation of a long and enjoyable partnership designed to create a useful and engaging digital content for Johnson and Johnson.

“Night Light is a considered and genuinely valuable solution to the problems faced by parents of newborn children. Even just talking to other parents in the office showed us there was very little real-time support in this area.

“It’s something I know my family would have felt was invaluable, ” he added.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: loyalty, Transport NSW, Viewa 3.0
Share
Toby Hemming
By Toby Hemming
Follow:
Toby Hemming is a journalist and Managing Director (Asia Pacific) of LBBonline - Little Black Book.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?