Campaign: Father Bob and Cummins&Partners Offer People The Chance To Win Happiness
Want to win happiness – guaranteed? You can if you participate in Father Bob’s latest project.
To participate people are encouraged to make a donation at winhappiness.com and tell the Father Bob Foundation ‘how they find happiness’.
cummins&partners helped the Father Bob Foundation put the campaign together.
Third prize is one of five amazing flat screen TV’s. Second prize is an amazing five night stay at one of the ritziest, coolest hotel chains around. But it’s the First prize that’s interesting. First prize is ‘happiness – guaranteed. Or more specifically, the winner will be awarded a ‘Week volunteering in a Soup Kitchen’. Yes first prize is a volunteering for a week, in one of Father Bob’s Soup Kitchens. The winner will be helping others by serving up meals to the homeless’ – and in the process they’ll be making themselves happier. We guarantee it.
The unusual first prize is based off the insight (and backed up with loads of academic studies) that shows that we are happier when we give. Giving something of ourselves makes us happier – whether it be time, money or volunteering.
Further, the winner will be able to complete a pre and post questionnaire measuring their happiness levels. If they haven’t gone up after a week working in the soup kitchen the winner is welcome to stay on volunteering until happiness levels are improved. Happiness guaranteed.
THE THINKING BEHIND THE PROJECT
In the recently released 2014 Organisation of Economics Co-operation and Development’s (OECD) Better Life Index, Australia was ranked the happiest industrialised nation for the fourth consecutive year. However, during this time both depression and homelessness rates have continued to rise (45% of us will experience a mental illness, the most common of which are anxiety and depression, whilst staggeringly 105,000 of us are homeless – right now).
Father Bob Maguire believes the reasons behind these conflicting statistics are due to Australians not understanding what actually makes people happy.
“Too often people try to get happier via the superficial things in life; the money you earn, the clothes you wear or the car that you drive. Although economically sound, I believe we, as a nation can find a deeper and longer lasting happiness via an alternative route. We want to prove to people that giving to others, that helping others out – is actually the best way to make yourself happier. This is well supported by both common sense and science” said Father Bob Maguire.
As part of Father Bob’s mission to help Australian’s find happiness, The Father Bob Foundation is running an experimental project – giving people the chance to actually win happiness guaranteed. Or more specifically Father Bob is offering people the chance to work in one of his soup kitchens.
A large meta-study recently completed, looking at the impact of helping others and found that actively volunteering improves ones mental health, makes one happier, reduces depression, and can even make you live longer. Consumer psychologist Adam Ferrier is at the forefront of customer behaviour and reinforces the study, suggesting helping others is a better way to get happy rather than going for a quick win and buying something for yourself.
“We make a lot of mistakes estimating the amount of joy possessions actually give us. On most occasions, when we make purchases or contribute our time to experiences that benefit others, we are left feeling far more rewarded and these memories stay with us for a lot longer,” said Adam Ferrier. “Forget the cars, or bigger, flatter TV’s, a week’s worth of memories supporting the less fortunate is an experience that will provide you continued joy for the remainder of your years” .
Father Bob Maguire said “We’re excited to conduct this experiment and look forwards to giving someone the chance to win happiness. I’ll be by your side as your serving meals, and receiving happiness in return.”
Please login with linkedin to comment
Big Brother Clemenger BBDO Sydney The value of print and paperLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.