B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Father Bob and Cummins&Partners Offer People The Chance To Win Happiness
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Campaign: Father Bob and Cummins&Partners Offer People The Chance To Win Happiness
Media

Campaign: Father Bob and Cummins&Partners Offer People The Chance To Win Happiness

Emma O'Leary
Published on: 21st November 2014 at 10:47 AM
Emma O'Leary
Share
5 Min Read
SHARE

Want to win happiness – guaranteed? You can if you participate in Father Bob’s latest project.

To participate people are encouraged to make a donation at winhappiness.com and tell the Father Bob Foundation ‘how they find happiness’.

cummins&partners helped the Father Bob Foundation put the campaign together.

Third prize is one of five amazing flat screen TV’s.  Second prize is an amazing five night stay at one of the ritziest, coolest hotel chains around. But it’s the First prize that’s interesting. First prize is ‘happiness – guaranteed. Or more specifically, the winner will be awarded a ‘Week volunteering in a Soup Kitchen’. Yes first prize is a volunteering for a week, in one of Father Bob’s Soup Kitchens. The winner will be helping others by serving up meals to the homeless’ – and in the process they’ll be making themselves happier. We guarantee it.

The unusual first prize is based off the insight (and backed up with loads of academic studies) that shows that we are happier when we give. Giving something of ourselves makes us happier – whether it be time, money or volunteering.

Further, the winner will be able to complete a pre and post questionnaire measuring their happiness levels. If they haven’t gone up after a week working in the soup kitchen the winner is welcome to stay on volunteering until happiness levels are improved. Happiness guaranteed.

THE THINKING BEHIND THE PROJECT

In the recently released 2014 Organisation of Economics Co-operation and Development’s (OECD) Better Life Index, Australia was ranked the happiest industrialised nation for the fourth consecutive year. However, during this time both depression and homelessness rates have continued to rise (45% of us will experience a mental illness, the most common of which are anxiety and depression, whilst staggeringly 105,000 of us are homeless – right now).

Father Bob Maguire believes the reasons behind these conflicting statistics are due to Australians not understanding what actually makes people happy.

“Too often people try to get happier via the superficial things in life; the money you earn, the clothes you wear or the car that you drive. Although economically sound, I believe we, as a nation can find a deeper and longer lasting happiness via an alternative route. We want to prove to people that giving to others, that helping others out – is actually the best way to make yourself happier. This is well supported by both common sense and science” said Father Bob Maguire.

As part of Father Bob’s mission to help Australian’s find happiness, The Father Bob Foundation is running an experimental project – giving people the chance to actually win happiness guaranteed. Or more specifically Father Bob is offering people the chance to work in one of his soup kitchens.

A large meta-study recently completed, looking at the impact of helping others and found that actively volunteering improves ones mental health, makes one happier, reduces depression, and can even make you live longer.  Consumer psychologist Adam Ferrier is at the forefront of customer behaviour and reinforces the study, suggesting helping others is a better way to get happy rather than going for a quick win and buying something for yourself.

“We make a lot of mistakes estimating the amount of joy possessions actually give us. On most occasions, when we make purchases or contribute our time to experiences that benefit others, we are left feeling far more rewarded and these memories stay with us for a lot longer,” said Adam Ferrier.  “Forget the cars, or bigger, flatter TV’s, a week’s worth of memories supporting the less fortunate is an experience that will provide you continued joy for the remainder of your years” .

Father Bob Maguire said “We’re excited to conduct this experiment and look forwards to giving someone the chance to win happiness. I’ll be by your side as your serving meals, and receiving happiness in return.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Big Brother, Clemenger BBDO Sydney
Share
By Emma O'Leary
Follow:
I am a creative and innovative Executive Assistant with a focus on talent and culture, and many years experience in a variety of industries ranging from Advertising, Government, Real Estate and Retail. I am truly passionate about people, culture and brand experience, and I have proven time and again to be self-motivated, loyal, articulate and endlessly positive. I am a multi-tasking extraordinaire and pride myself on my ability to foster relationships and influence peers at any level.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?