While competitors have been shrinking their products and prices Eagle Boys has unlocked the secret to deliver both quality and quantity with a pizza to feed the whole family.
Following the success of its recent Mad Minutes campaign Eagle Boys launched the family 15-inch pizza through a nation wide campaign targeting print, online and social media and has gained national and local coverage.
The social media campaign encourages customers to photograph items in their home that are 15-inches and share them on Instagram with the most creative entries winning a pizza.
The results of the launch have been positive with franchisees reporting great feedback from customers.
