Campaign: Commuters Get A Taste of Fiji

Campaign: Commuters Get A Taste of Fiji
SHARE
THIS



A Melbourne Metro train has been transformed, bringing a taste of Fiji to the travelling public of Melbourne.

Eye-catching and high impact artwork on the roof, floor, doors and each end of the Comeng train interior allows the commuter to immerse themselves in the dream of travelling to Fiji and to escape the daily grind.

It’s taken just eight hours to transform these carriage zones with the striking imagery, allowing Tourism Fiji to communicate directly to the consumer for the entirety of their journey in a close proximity environment.

Fiji

“We know that half of the daily trips into the Melbourne CBD are made by train,” says Deane Goodwill, CEO of S&J Media Group.

“We also know that commuters will spend an average of 23 minutes making that trip. This presents the perfect opportunity for Tourism Fiji to interact and connect with that consumer”.

The dedicated train with tailored creative will make close to 900 trips right across the Melbourne rail network over the 3 month campaign, delivering maximum exposure to Tourism Fiji.

“Tourism Fiji was looking for a way to give commuters a taste of happiness, because Fiji is where happiness finds you,” says Carlah Walton, regional director Australia for Tourism Fiji.

“Neo at Ogilvy’s creative approach and cutting edge idea has effectively achieved that.  It’s as close to being in Fiji as you can get without getting on a plane”.

As demonstrated by the Tourism Fiji campaign, S&J Media Groups success is based on providing innovative train interior advertising campaigns, maximising the available space within a carriage and allows advertisers the opportunity to elaborate on their message to a captive commuter audience.

Please login with linkedin to comment

Cabana Boys LikeAGirl Take 40 Vevo

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]