Bonds has launched its 2014 Christmas campaign titled “Shine Bright”, via Clemenger BBDO Melbourne.
For the first time ever, Bonds has created a product range specifically for the festive season, featuring glittering gold, sparkling stars and bright confetti prints for young and old.
Directed by Campbell Hooper of The Sweet Shop, the campaign launched with a 60 second TVC.
Hooper said: “It was an exhilarating experience to collaborate with Bonds and Clemenger. They fully supported my creative approach and embraced all the colourful chaos I presented to them. Together we produced something amazing that really captures the energy and magic I wanted to share.”
The ad features new music from American electro-rock outfit, Parade of Lights and their track “Golden”, which will be released by Universal on iTunes in Australia this month.
Bonds general manager of marketing, Tanya Deans said: “We’ve always celebrated Christmas at Bonds, but this year is extra special with the creation of our Shine Bright range. The bright and colourful prints are designed to capture the fun and wonder of the festive season and we wanted this campaign to do the same”.
CREDITS
Client: Bonds
Group General Manager: Anthony Heraghty
General Manager of Marketing: Tanya Deans
Senior Marketing Manager: Emily Small
Senior Brand Manager: Caroline Bourke
Brand Manager: Josh Woods
Agency: Clemenger BBDO, Melbourne
Creative Chairman: James McGrath
Senior Copywriter: Hilary Badger
Creative Team: Elle Bullen and James Orr
Planning Director: Michael Derepas
Senior TV Producer: Emma Johnson
Managing Partner: Simon Lamplough
Account Director: Katy Morgan
Production Company: The Sweet Shop
Director: Campbell Hooper
Producer: Ben Dailey
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
DOP: Autumn Durald
Production Designer: Guy Treadgold
Editor: Campbell Hooper
Visual Effects: Mat Ellin, Beryl
Music Production: Karl Richter, Level Two
Sound Engineer: Paul Le Couteur, Flagstaff
