Bonds has launched its 2014 Christmas campaign titled “Shine Bright”, via Clemenger BBDO Melbourne.

For the first time ever, Bonds has created a product range specifically for the festive season, featuring glittering gold, sparkling stars and bright confetti prints for young and old.

Directed by Campbell Hooper of The Sweet Shop, the campaign launched with a 60 second TVC.

Hooper said: “It was an exhilarating experience to collaborate with Bonds and Clemenger. They fully supported my creative approach and embraced all the colourful chaos I presented to them. Together we produced something amazing that really captures the energy and magic I wanted to share.”

The ad features new music from American electro-rock outfit, Parade of Lights and their track “Golden”, which will be released by Universal on iTunes in Australia this month.

Bonds general manager of marketing, Tanya Deans said: “We’ve always celebrated Christmas at Bonds, but this year is extra special with the creation of our Shine Bright range. The bright and colourful prints are designed to capture the fun and wonder of the festive season and we wanted this campaign to do the same”.

CREDITS 

Client: Bonds

Group General Manager: Anthony Heraghty

General Manager of Marketing: Tanya Deans

Senior Marketing Manager: Emily Small

Senior Brand Manager: Caroline Bourke

Brand Manager: Josh Woods

Agency: Clemenger BBDO, Melbourne

Creative Chairman: James McGrath

Senior Copywriter: Hilary Badger

Creative Team: Elle Bullen and James Orr

Planning Director: Michael Derepas

Senior TV Producer: Emma Johnson

Managing Partner: Simon Lamplough

Account Director: Katy Morgan

Production Company: The Sweet Shop

Director: Campbell Hooper

Producer: Ben Dailey

Executive Producer: Edward Pontifex

Managing Director: Wilf Sweetland

DOP: Autumn Durald

Production Designer: Guy Treadgold

Editor: Campbell Hooper

Visual Effects: Mat Ellin, Beryl

Music Production: Karl Richter, Level Two