The Victoria Police Blue Ribbon Foundation has partnered with TorchMedia to raise awareness and help perpetuate the memory of police officers killed in the line of duty.
The Victoria Police Blue Ribbon Foundation has provided a long standing support network for the families of fallen police officers, and heightens public awareness of the dangers our police force face on a daily basis.
TorchMedia’s campaign will take pride of place across Melbourne’s rail network throughout September. Kirsty Dollisson, TorchMedia’s general manager, is seeing consistent growth in the use of transit advertising across an array of industries.
“Marketing towards commuters is a method undergoing a steady rise in popularity,” she explained. “Transit advertising allows companies to access a captive audience, and engage them with interesting content. Working with a charity like Blue Ribbon is something we are incredibly proud of, and I’m excited about executing this emotive campaign for them.”
TorchMedia is a specialist out-of-home media company with a focus on shopper and commuter facing solutions.
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]