GPY&R Melbourne has launched its first major campaign with Australia Post since being appointed as the lead agency for Australia’s leading parcel and retail organisation.
The campaign will promote the new MyPost Deliveries service and MyPost card, giving customers more choice and control over their deliveries.
“Our campaign was born from the understanding that Australians are increasingly seeking choices that allow greater convenience across their day-to-day tasks. With a growing demand and use of online shopping, one way Australia Post can help enhance that experience is by offering flexibility around deliveries,” said Matt Farrugia, GPY&R managing partner.
The demand for accessible, timely and cost-effective delivery solutions has increased over recent years and MyPost Deliveries satisfies consumers’ needs by providing them with greater control and convenience at no extra cost.
MyPost Deliveries gives customers access to secure parcel collection at over 180 Parcel Locker locations, 24 hours a day, seven days a week, and up to 3,500 parcel collection locations around Australia. The introduction of the MyPost card offers customers streamlined access to a range of services and an enhanced level of security, providing a seamless delivery experience across the Australia Post network.
Australia Post Executive general manager, marketing and customer experience, Greg Sutherland, says the campaign launch is timed to coincide with people starting to think about Christmas shopping.
“Australians have forever changed the way they shop and this is reflected in the sharp increase in parcel volumes we have seen over the past five years, particularly around the busy festive season,” said Sutherland.
“This campaign is all about letting Australians know they are in control and Australia Post is the only service which can offer them so many choices around where and when they get their parcels delivered, on their own terms.”
GPY&R are proud to be partnering with Australia Post, a cornerstone of Australian society, helping build a better tomorrow for all Australians.
The full campaign will run for two months initially across TV, print, outdoor, digital and social media nationally.
Client: Australia Post
General Manager Marketing: Jo Whyte
Head of Marketing Communications: Yvonne Abood
Executive Creative Director: Ben Coulson
Creative Directors: Luke Simkins, Evan Roberts
Art Director/Copywriter: Joe Sibley
Copywriter: Charles Baylis
Executive Producer: Romanca Jasinski
Senior Agency Producer: Pip Heming/Karley Jay
Production Company: Finch
Director: Nic Finlayson
Producer: Roy De Giorgio
Executive Producer: Rob Galluzzo
DOP: Crighton Bone
Editor: Joanna Scott
Edit House: The Butchery
Post Production: The Refinery
Colourist: Ben Eagleton
Group Account Director: Anita Deutsch-Burley
Account Director: Paige Prettyman
Senior Account Manager: Kelly Brigham