Campaign: Australia Post Tells Aussies To Have A ‘Better Tomorrow’

Closeup of a pile of mail on doormat

GPY&R Melbourne has launched its first major campaign with Australia Post since being appointed as the lead agency for Australia’s leading parcel and retail organisation.

The campaign will promote the new MyPost Deliveries service and MyPost card, giving customers more choice and control over their deliveries.

“Our campaign was born from the understanding that Australians are increasingly seeking choices that allow greater convenience across their day-to-day tasks. With a growing demand and use of online shopping, one way Australia Post can help enhance that experience is by offering flexibility around deliveries,” said Matt Farrugia, GPY&R managing partner.

The demand for accessible, timely and cost-effective delivery solutions has increased over recent years and MyPost Deliveries satisfies consumers’ needs by providing them with greater control and convenience at no extra cost.

MyPost Deliveries gives customers access to secure parcel collection at over 180 Parcel Locker locations, 24 hours a day, seven days a week, and up to 3,500 parcel collection locations around Australia. The introduction of the MyPost card offers customers streamlined access to a range of services and an enhanced level of security, providing a seamless delivery experience across the Australia Post network.

Australia Post Executive general manager, marketing and customer experience, Greg Sutherland, says the campaign launch is timed to coincide with people starting to think about Christmas shopping.

“Australians have forever changed the way they shop and this is reflected in the sharp increase in parcel volumes we have seen over the past five years, particularly around the busy festive season,” said Sutherland.

“This campaign is all about letting Australians know they are in control and Australia Post is the only service which can offer them so many choices around where and when they get their parcels delivered, on their own terms.”

GPY&R are proud to be partnering with Australia Post, a cornerstone of Australian society, helping build a better tomorrow for all Australians.

The full campaign will run for two months initially across TV, print, outdoor, digital and social media nationally.


Client: Australia Post

Agency: GPY&R

General Manager Marketing: Jo Whyte

Head of Marketing Communications: Yvonne Abood

Executive Creative Director: Ben Coulson

Creative Directors: Luke Simkins, Evan Roberts

Art Director/Copywriter: Joe Sibley

Copywriter: Charles Baylis

Executive Producer: Romanca Jasinski

Senior Agency Producer: Pip Heming/Karley Jay

Production Company: Finch

Director: Nic Finlayson

Producer: Roy De Giorgio

Executive Producer: Rob Galluzzo

DOP: Crighton Bone

Editor: Joanna Scott

Edit House: The Butchery

Post Production: The Refinery

Colourist: Ben Eagleton

Group Account Director: Anita Deutsch-Burley

Account Director: Paige Prettyman

Senior Account Manager: Kelly Brigham

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