Belgiovane Williams Mackay (BWM) has further expanded its digital offering, announcing the appointment of Shanan Goldring as Digital Creative Director and Shani Tomkins as Digital Planning Director of BWM Group Sydney.

Taking up the position in the New Year, Goldring (pictured above) will work closely with newly appointed executive creative director Asheen Naidu, BWM Melbourne digital creative director Ed Carveth and chief creative officer of BWM Group, Rob Belgiovane. He will work across a range of clients including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.

Tomkins joins BWM having worked with a range of government, corporate and consumer clients at major national and global advertising, marketing and digital agencies including VML, Isobar and Deepend. Tomkins will work alongside National Planning Director Megan Hales. Tomkins was a part of the team that developed the multi award winning Ripcurl GPS search wearable tech.

Megan Hales said she was excited to add Tomkins’ specialist digital insights and planning expertise to the BWM Sydney Planning Team.

“Shani has a real understanding of what it takes to turn complex problems into innovative, engaging solutions that deliver an exceptional user experience,” she said.

Having cut his teeth as a digital native, Goldring has most recently created world class integrated content for some of the most recognisable names in the advertising world, including DDB and Wunderman. Rob Belgiovane said Goldring’s knowledge and experience would be an invaluable addition to the agency.

“The BWM creative offering is going from strength to strength and Shanan will be instrumental to the Sydney team. He has proven himself to be a bold and ambitious thinker by creating award-winning work in both the digital and creative spheres.

“Shanan has a reputation for bringing bold integrated campaigns to life for major national and international brands. We are all excited to have him on board,” said Belgiovane.

Incoming ECD Asheen Naidu said he was looking forward to working closely with Shanan to drive BWM’s skilled creative team.

“Shanan is an exceptional talent and I’m thrilled that he’s joining our team. His vast experience willstrengthen our digital offering and be invaluable in creating integrated ideas that get Australians talking,” Asheen said.

Goldring said he was eager to start working alongside Naidu and Belgiovane to execute and deliver quality digital work with BWM Sydney.

“For a long time I’ve been impressed by BWM’s insatiable drive to produce ‘Ideas that get Australian talking’.

“While some clients are very comfortable with digital work, for many it is still new territory. I’m looking forward to working across BWM’s clients to give them the best integrated advertising.

“Whether I was working in digital or in more creative-focussed roles, for me advertising has always been about the ideas. At BWM I’m excited to do some great digital and integrated work with an incredible team,” said Goldring.

Tomkins also said she was keen to work with the agency to grow their digital offering. “I wanted to work with BWM because I truly believe in their philosophy and vision, and I’m really looking forward to collaboratively building an inspirational footprint for the agency in the digital space,” she said.

Tomkins comes from digital marketing agency VML, where she held the position of senior strategic planner. Prior to her role at VML Shani worked for some of the best known advertising and digital agencies in the business across major clients including the NSW Government Department of Transport, Skins Compression Gear and the Commonwealth Bank.

Goldring joins BWM after a two year stint at Wunderman, where he worked as Senior Art Director before being promoted to national creative director. He began his career working in agencies in his native New Zealand, before moving to Sydney, where he swiftly made his mark.