Bulla Dairy Foods is leaning into Aussie childhood nostalgia with a new brand platform celebrating the everyday moments and simple pleasures of life, marking the first work for the dairy brand by creative agency Kerfuffle.
Dubbed ‘Life’s Fulla with Bulla’, the platform represents a reset for the Australian-owned brand, spanning positioning, identity and communications across its portfolio.
The campaign centres on the small moments that make life feel fuller, with a particular focus on childhood memories, summer days and, naturally, ice cream melting down your hand.
Bulla head of marketing Daria Kargopoltseva said the platform was designed to build on the brand’s existing place in Australian households while giving it fresh relevance.
“For many, Bulla has been part of Australian life for generations. This is about building on everything people already love about our brand, while giving it a fresh energy and relevance for the future,” she said.
Kerfuffle chief creative officer Josh Stephens said the creative drew on the nostalgia of growing up in Australia, when enjoying life was the priority.
“Bulla has always been an iconic Aussie brand, loved by generations. Our job was to remind people why they love it,” he said.
“We wanted to tap into a sense of Aussie childhood – where enjoying life was the number one priority. And there’s nothing more enjoyable than a cracking summer’s day in your local neighbourhood, getting up to a bit of mischief with a Bulla ice-cream melting down your hand.”
Credits
Client: Bulla Dairy Foods
Chief Commercial Officer: Chris Martin
Head of Marketing: Daria Kargopoltseva
Advertising Manager: Bec Albon
Consumer Insights Manager: Fanny Shepherd
Content Manager: Renee Masters Creative Agency: Kerfuffle
Media Agency: Havas Media
Production Company: The Sweetshop
Director: Mark Albiston
Producer: Melissa Weinman
Managing Directors: Edward Pontifex and Greg Fyson
Executive Producer: Kate Roydhouse
Director of Photography: Aaron McLiskey
Edit & Post Production: ARC
Editor: Lucas Baynes
Colourist: Matic Prusnik
Executive Producers: Maya Kilic
Lead Flame Artist: Jesse Meha/Chris Betteridge
Sound House: Bang Bang Studios
Sound Engineer: Sam Hopgood
Brand Photography: Cory White Seasonal Product Shoot Photography: Mark Roper Production Company: Hart & Co Producer: Monica Clapcott
