Sydney-based production company Brightworks have launched an inspiring campaign for Fiji’s official domestic airline.
The campaign celebrates the spirit of connection and the role Fiji Link plays in “connecting Fijians everyday”.
Brightworks was appointed by Fiji Link to develop a campaign targeting domestic travel within Fiji that brings to life the journey of getting home, reminding travellers that the journey counts as much as the destination.
Filmed in Fiji, the series features Fiji Link employees and customers that capture the spirit of Fijians warm and welcoming hospitality, and the feeling that you’re already home when you board through to one of its twelve beautiful destinations on offer.
The homecoming journey of Fiji Link customers features a young girl visiting family, an Indian wedding in Fiji and a pilot returning home to his family, all demonstrating the airline’s dedication to ensuring you are “never too far from those you love”.
Brightworks owner and director Cameron D’Arcy said the Fijian culture is about having one big extended family.
“It was important for us to feature real people and real employees to show the authentic service and the caring human side the Fiji Link family brings to each flight,” he said.
“The stories we wanted to tell are of what Fiji Link does every day, and that is to link loved ones with home as well as showcase the hero locations that are abundant in Fjii.
“We wanted to connect Fiji Link as the national airline, to the local communities by uniting the home-like experience on board flights and happiness of coming home.”
The uplifting Fiji Link campaign is a multi-platform execution with the TVC airing across television and online platforms.
Production company: Brightworks
Creative/copywriter: Kristy Player
Director and producer: Cameron D’Arcy
Director of production: Jason White
Editors: Karl Pearson and Max Thornhill