Brightworks Shows Off Family-Focused Campaign For Fiji Link

Brightworks Shows Off Family-Focused Campaign For Fiji Link
SHARE
THIS



Sydney-based production company Brightworks have launched an inspiring campaign for Fiji’s official domestic airline.

The campaign celebrates the spirit of connection and the role Fiji Link plays in “connecting Fijians everyday”.

Brightworks was appointed by Fiji Link to develop a campaign targeting domestic travel within Fiji that brings to life the journey of getting home, reminding travellers that the journey counts as much as the destination.

Filmed in Fiji, the series features Fiji Link employees and customers that capture the spirit of Fijians warm and welcoming hospitality, and the feeling that you’re already home when you board through to one of its twelve beautiful destinations on offer.

The homecoming journey of Fiji Link customers features a young girl visiting family, an Indian wedding in Fiji and a pilot returning home to his family, all demonstrating the airline’s dedication to ensuring you are “never too far from those you love”.

Brightworks owner and director Cameron D’Arcy said the Fijian culture is about having one big extended family.

“It was important for us to feature real people and real employees to show the authentic service and the caring human side the Fiji Link family brings to each flight,” he said.

“The stories we wanted to tell are of what Fiji Link does every day, and that is to link loved ones with home as well as showcase the hero locations that are abundant in Fjii.

“We wanted to connect Fiji Link as the national airline, to the local communities by uniting the home-like experience on board flights and happiness of coming home.”

The uplifting Fiji Link campaign is a multi-platform execution with the TVC airing across television and online platforms.

CREDITS

Production company: Brightworks

Creative/copywriter: Kristy Player

Director and producer: Cameron D’Arcy

Director of production: Jason White

Editors: Karl Pearson and Max Thornhill

 

Please login with linkedin to comment

Brightworks Fiji Link

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine